September 11 2016 — Merrimack, NH

TireMaster Software adds new Carfax Tools

Software Users Now Have Access to Carfax® Service History CheckTM and More

ASA Automotive Systems, the industry leader in software for independent tire and automotive service dealers, today announced an expansion of its partnership with Carfax, adding a suite of tools to help dealers increase customer loyalty and average ticket size.

ASA customers that are myCarfax Service Shops now have access to CARFAX® Service History CheckTM, Carfax QuickVIN and more within TireMaster or TireMaster Enterprise software.

“At ASA, we are focused on empowering tire dealers and automotive service providers to advance their point of sale opportunities,” said Ken Halle, president of ASA Automotive Systems. “Together with Carfax, we are making it possible for dealers to optimize sales at every customer visit. These integrated features help make service recommendations better, increase shop loyalty and boost average ticket value, significantly extending the power of the TireMaster family of products.”

Carfax Service History Check offers shops VIN-specific maintenance details with access to more than 4 billion Carfax service records. Carfax Service History Check helps shop technicians identify unperformed maintenance by listing service information reported to Carfax for a specific vehicle, plus highlighting the last reported service date for many preventative maintenance services. With Carfax QuickVin, service writers can retrieve the year/make/model and vehicle identification number (VIN) of their customer’s cars simply by entering the license plate number.

Armed with this information, shops can reduce cycle time and parts-ordering errors, make better maintenance recommendations, find opportunities to increase the average repair order price, and build trust with customers.

“The no-cost benefits of the myCarfax Service Shop program follow the growing desire for shops to streamline operations, enhance customer service and maximize profitability,” said Vern Poyner, general manager at Carfax. “Integration with one of the industry’s top point of sale software systems in TireMaster and TireMaster Enterprise is helping meet the needs of thousands of shops nationwide.”

Shops that sign up their customers with the desktop or mobile app service are automatically saved as their customer’s favorite shop. The service sends reminders when oil changes, tire rotations and other maintenance items are due. Being saved as a customer’s favorite shop helps keep them coming back for their next service visit, increasing customer loyalty.