October 27 2013 — Merrimack, NH

ASA Targets SEMA Show to Showcase TireMaster

ASA to demonstrate shop management software for the tire dealer ‘store of the future’

ASA Automotive Systems, the industry leader in providing software systems and services to independent tire dealers, is pleased to host exhibit Booth #40013 in the Global Tire Expo section of the South Hall at the upcoming SEMA Show at the Las Vegas Convention Center, November 5th to the 8th.

During the exhibition ASA will showcase its exciting new Cloud-based tire dealer software suite, TireMasterG4. The TireMasterG4 Point-of-Sale solution incorporates ‘Store of the Future’ technology that gives tire dealers the ability to freely interact with customers in their stores using mobile devices, including tablets and smartphones. This fourth generation technology application builds upon ASA’s industry-leading best-of-breed software and enhances it with new functionality, a streamlined workflow and a simple and intuitive user interface that gives tire dealers the ability to improve efficiency and productivity, enhance customer service and maximize profits.

At the SEMA Show ASA will also host a Press Conference at 2:00 pm on Thursday afternoon, November 7th, entitled “The Future is Now: Introducing the Next Generation of POS Software”, where it will demonstrate some of the exciting features of the TireMasterG4 product. And continuing with the Cloud-based mobile technology theme, ASA will offer a *FREE iPad® with each new software system purchase at the SEMA Show.

“Today retail point-of-sale is undergoing an evolution,” said Dave Vogel, vice president of sales at ASA Automotive Systems. “With technology changing at such a rapid pace, POS systems are quickly becoming more and more advanced, allowing tire dealers to serve customers much faster and provide a higher level of personalized service.” Vogel continued “ASA is proud to be leading the way with ‘Store of the Future’ technology, and we’re inviting tire dealers to visit with us at SEMA to see a solution that truly delivers value and that can revolutionize the way they do business.”

*This limited SEMA Show special offer is valid through November 8, 2013, to qualifying software applications and license purchases only.

About ASA Automotive Systems

Headquartered in Merrimack, NH, ASA Automotive Systems develops licensed and Cloud-based software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, e-commerce and business management needs of any size retail, commercial, wholesale, or retread operation.