November 7 2013 — Merrimack, NH

ASA Demonstrates Next Generation POS Software at SEMA Show

Merrimack, NH (November 8, 2013)– ASA Automotive Systems, the industry leader in providing software systems and services to independent tire dealers and automotive service centers, hosted their annual press conference at their exhibit booth #40013 in the Global Tire Expo section of the South Hall at the SEMA Show yesterday in Las Vegas.  Ken Halle, president, Dave Vogel, vice president of sales, and Lou Marengi enterprise sales representative at ASA Automotive systems were the presenters.

During the press conference, Mr. Halle spoke about the evolution of ASA’s software development and the complete rewrite of the TireMaster family of products to the new TireMasterG4 Cloud-based software suite.  Halle explained how the software creates a ‘store of the future’ mobile environment that allows tire dealers to serve customers much faster and provide a higher level of personalized service in their stores using mobile devices, including tablets and smartphones.  This fourth generation technology application builds upon ASA’s industry-leading best-of-breed software and enhances it further with new functionality, a streamlined workflow and a simple and intuitive user interface that gives dealers the ability to improve efficiency and productivity, enhance customer service and maximize profits.

Since TireMasterG4 was announced at ASA’s annual InfoExpo conference in September, ASA has already signed up twenty-five clients for the new application.  “We are thrilled about the extremely positive feedback that we’ve received so far about TireMasterG4,” said Dave Vogel, vice president of sales at ASA Automotive Systems.  “Dealers are readily embracing the look and feel of the new technology, with its intuitive workflow that delivers genuine value and can revolutionize the way they do business, setting them apart from the competition.”

ASA’s SEMA press conference was concluded with a live iPad demonstration of the TireMasterG4 Point-of-Sale module by Lou Marengi and a brief Q&A session with the industry media reporters in attendance.

About ASA Automotive Systems

Headquartered in Merrimack, NH, ASA Automotive Systems develops licensed and Cloud-based software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, e-commerce and business management needs of any size retail, commercial, wholesale, or retread operation.