December 6 2015 — Merrimack, NH

TireMaster Users Focus on Product Enhancements at ASA Meeting in New Orleans

Customers of ASA products gathered at the company’s 18th InfoExpo conference in New Orleans recently to help shape the future of TireMaster™ software, the industry’s leading software for tire dealers.

At the conference, ASA introduced the latest versions of its TireMaster software, designed to improve tire business operations and marketing for independent tire dealers. TireMaster 9.1 features an easy-to-use pricing wizard, integrated promotional tracking and enhanced customer messaging. The TireMaster Enterprise 3.5 upgrade includes integrated texting, an easy way to merge vehicle owner records, and numerous other customer-requested enhancements.  Attendees also had the opportunity to view and comment on a demo of the company’s G4 Point of Sale application currently in alpha testing.

“TireMaster and TireMaster Enterprise users attended different conference sessions so we could focus on each group’s unique needs,” said Ken Halle, president of ASA Automotive. During those sessions, each group of customers and company facilitators compiled lists of ideas and suggestions for future product development.

“Getting detailed input from users is one of the most important things we do all year,” added Halle. “It’s how we make sure ASA software continues to evolve and to solve real-world business challenges for our customers.”

The ASA InfoExpo two-day meeting was held in conjunction with the user conference for the Friedman Operating Group, ASA’s parent company. More than 100 ASA customers, vendors, and employees participated in the overall Friedman conference, joined by another 300 users from the US and Canada. All attendees heard an inspiring keynote from entrepreneur, engineer and former NASA astronaut Story Musgrave, and enjoyed some of the great food and music of New Orleans during the 2-day conference.

Held every 12-18 months in different locations, the InfoExpo has a high approval rating, with 85% of the participants surveyed responding that they are “very likely” or “extremely likely” to attend the next meeting.