September 2019

ASA Automotive Systems Selects Phocas as Data Analytics Partner

Phocas data analytics solution is now integrated with ASA’s Enterprise Products – TireMaster Enterprise and TireMaster GTX software

ASA Automotive Systems, Inc. and Phocas Software, today announced a partnership to make Phocas’ data analytics solution available to companies running ASA’s TireMaster Enterprise and TireMaster GTX software. Phocas’ out-of-the-box solution includes sales, purchasing and inventory databases that will make it easier for ASA dealers to start using Phocas to mine value from their business information and make data-driven decisions.

In addition to delivering a tightly integrated technology solution, as an ASA Premier Business Partner, Phocas will participate in ASA conferences and sales meetings, and work closely with ASA on joint marketing and education efforts.

Phocas has worked with the automotive aftermarket for many years, helping them unlock the value from the data captured in internal systems and silos,” said Jay Deubler, president of Phocas U.S. “Thousands of tire and auto shops use ASA’s software to manage their business operations every day. Adding the power and simplicity of Phocas will help them improve how they use that data for everything from planning and forecasting to reporting and decision making. This partnership is a great opportunity for us to work with an industry leader and increase the reach of our software in a growing market.

Phocas will make it easy for TireMaster Enterprise and TireMaster GTX users to better understand their business performance while addressing many of the industry’s pain points, including making data analytics accessible and simple for users of all skill levels; improving inventory, rebate, sales and order tracking; turning raw data into easy-to-read charts, tables and graphs; monitoring customer buying trends; and uncovering sales opportunities.

Getting value from data is becoming increasingly more important for our customers in the competitive aftermarket industry,” said Dave Vogel, General Manager of ASA Automotive Systems. “While data analysis has traditionally been an IT function, Phocas has made data analytics and reporting something that everyone across the company can use to help them do their jobs better and contribute to the bottom line.

Dealers and service shops can now use TireMaster Enterprise and TireMaster GTX with a fully integrated Phocas data analytics solution to better understand their customers, track inventory, reduce costs, and grow sales and profits, among other benefits,” said Hasan Askari, Executive Director of Enterprise Sales at ASA Automotive Systems. We look forward to helping our customers learn more about Phocas and how to use data analytics to grow their businesses.

About ASA Automotive Systems

ASA Automotive Systems, Inc., with offices in Idaho, Illinois, and New Hampshire, is the leading provider of software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management, helping businesses improving operations, reduce costs and increase profitability. For more information, contact 866-210-6717 or, or visit

About Phocas

Phocas Software ( provides a company-wide and industry-matched SaaS data analytics solution. Phocas makes it easy to drill down from high-level visual summaries into the underlying data and arrive at insights to make better decisions in manufacturing, distribution and retail businesses.

Phocas presents a business’ essential data in an intuitive interface that is easy to access historical and predictive and prescriptive analysis, and is preferred by non-technical people from sales to purchasing to executives. From day one with Phocas, users get tracking and reporting on essential KPIs and metrics that are specific to role and industry. But users can also add custom measures, dimensions, dashboards and scorecards to meet the unique reporting needs of their business.

What users love about Phocas is it lets them explore their data, following their train of thought to find answers to their questions, completely unrestricted by canned reports and drill paths.