March 2016

ASA Automotive helps Mavis Tire convert 155 STS stores

1,600 workstations now run the same software

When NY-based Mavis Discount Tire acquired competitor STS, the company doubled in size overnight, becoming one of the largest tire retail chains in the country. To make sure management has visibility to the operations at every location in its 5-state region, Mavis needed to bring the 155 STS locations, including wholesale centers, onto the same operating system. They called upon their long-time software partner, ASA Automotive.

“We created a migration plan with ASA’s help and converted about four stores a day. It all went very smoothly,” said Stephen Sorbaro, co-owner of Mavis Tire. The ASA software is now installed and used on 1,600 workstations at all Mavis-owned locations.

Mavis and ASA have been partnering for more than 25 years, and Stephen Sorbaro is a member of ASA's customer advisory panel.

“Stephen and his fellow panel members are instrumental to our product development process,” said Ken Halle, president of ASA Automotive. Panel members include tire retailers, wholesalers and commercial dealers of all sizes from around the US. They share their business needs and help the company prioritize its programming efforts. “Our customer panel helps ASA software continue to evolve to best serve the tire industry,” added Halle. “It’s been great for us – and for the industry – to have Stephen involved.”

Over the past 25 years, Mavis Tire has experienced significant growth. There have been major changes for retailers, including the rise of the Internet. “Throughout all the changes in our business, ASA has always been very helpful, very responsive,” said Sorbaro. “We were 11 stores when we first started with them. Now we have more than 330 locations, and we’re still with ASA.”

About ASA Automotive

ASA Automotive Systems, Inc., based in Merrimack, NH, and Meridian, ID, is the leading provider of software to independent tire dealers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management, helping businesses improving operations, reduce costs and increase profitability. For more information, contact 866-210-6717 or, or visit

About Mavis Tire

Mavis Discount Tire (Millwood, NY) owns and operates more than 330 retail tire and muffler companies and wholesale locations under the brands Mavis, STS, Suburban, Weldon, Banner, and Cole in New York, New Jersey, Connecticut, Pennsylvania and Massachusetts. As part of its ongoing growth plan, the company is always looking for career-minded people to join the Mavis team in managerial or technical roles. More information is available online at The Mavis Discount Tire website