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Wilks Tire Wins with Analytix Business Intelligence Software!

NASHUA, NH (October 10, 2005) — Wilks Tire and Battery Services Inc. recently won Silver in the “Alabama Retailer of the Year” award presentation.  The owners, Shane and Craig Wilks, credit ASA Tire Systems’ Business Intelligence software, Analytix, as being one of the tools that helps them stay current with new technology in the automotive industry; an important factor in the award determination.

Once nominated, the application process was lengthy, but when it came to the question “What have you done in the past year to introduce new technology into the operation of your business?” the answer came quickly.  In addition to Goodyear’s GTRACS barcode-capable retread production system, Wilks Tire has recently integrated ASA Tire Systems’ Analytix software into their business.  Wilks Tire has been using ASA’s TireMax software to run most of their business operations for 11 years and added Analytix, a suite of business intelligence software, to keep up with daily business, in 2005.

In the category “Annual Sales Over $5 Million,” Wilks Tire and Battery Services took silver with pride.  When asked about the significance of using Analytix in winning the award, Shane Wilks said “…it was at least one of the determining factors, as they made reference to it during the award presentation.”  Wayne Croswell, President of ASA Tire Systems says, “ASA Tire Systems congratulates the entire Wilks Tire family and company for their prestigious award.  We are proud that our business intelligence module, Analytix, helps Wilks Tire to manage their growing business and helped them achieve such an honor in their state.”

Analytix is designed to help tire and wheel dealers like Wilks efficiently manage their businesses with accurate real time information in a professional and easy to read and manipulate format.  Analytix contains monthly and daily analyses for entry of goals, then tracks daily and weekly against those goals so shortfalls can be spotted early.  Managers can instantly see what products and services are moving and which locations are performing on target.  With thousands of transactions flowing through a system each month, an effective business intelligence system like Analytix provides the tools to mine data and use the information to help increase profits and productivity. 

Still in the learning process with Analytix, Shane Wilks is “expecting great things out of it; comparing prior periods used to be impossible; this should simplify that in a push button process.  I used to spend 90% of my time trying to put it all together, now Analytix can do it for me; simplifying my life and saving me time!”

About Wilks Tire and Battery Services, Inc.

Serving Alabama since 1952, Wilks Tire currently operates six locations offering retail, truck and farm tires as well as automotive service; carrying Goodyear, Cooper, Michelin, Kelly and Dunlop.  Originally opened by Bill and Sara Wilks, their sons Shane and Craig took over business in the mid-1990s upon their retirement.

About ASA Tire Systems

ASA Tire Systems is a wholly owned subsidiary of the private holding company, ASA International Ltd. Headquartered in Nashua, New Hampshire; ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment.  For information on Analytix Business Intelligence Software and all of ASA Tire Systems products, contact ASA at 866.210.6717, email info@asatire.com or visit www.asatire.com.

Sky Ganz
ASA Tire Systems
(603) 889-8700

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