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ASA Tire Systems Announces Partnership with Mitchell 1

NASHUA, NH (November 1, 2005) — Forged as part of a continuing effort to help independent tire dealers increase profitability and streamline operations, ASA Tire Systems announced a new partnership with Mitchell 1 today. The goal of the partnership is to give storeowners increased efficiencies in running their daily operations when using ASA’s TreadX point-of-sale system with Mitchell 1’s OnDemand5 Estimator.

ASA considers Mitchell 1’s OnDemand5 repair and estimating software a superior quality product and wants to help independent tire dealers make their salespeople more productive by integrating it with ASA’s TreadX software. Users will be able to create an estimate in Mitchell 1, and then quickly transfer the results back to a TreadX work order. This new interface helps to eliminate the time users spend re-keying repair and estimate orders from Mitchell 1 into a POS screen, and the costly errors that re-keying often generates.

Wayne Croswell, president of ASA Tire Systems, notes “The TreadX interface with Mitchell 1 gives our customers the opportunity to provide complete service to their customers with one integrated solution.  They can review manufacturer recommended vehicle services, create labor estimates, and enter parts all within the TreadX system, resulting in increased sales and gross profit on each order.  TreadX even allows like labor items to be combined with a few simple key strokes.” In order to encourage and support this new partnership, Mitchell 1 is offering ASA Tire Systems customers a special corporate discount on the Mitchell 1 OnDemand family of products.  “The National Account Program that we have entered into with Mitchell offers our customers a great savings on this solution,” continues Croswell.

“Our goal in working with such an esteemed company such as ASA Tire Systems is to help each other, and our customers, become more successful,” says Dan Ramirez, Mitchell 1 senior director of business development. “We look forward to having our sales team work closely with the ASA sales team to promote the benefits of this new industry offering,” continued Ramirez.

ASA Tire Systems and Mitchell 1: another partnership developed specifically to help independent tire dealers increase profitability, save time and money, and streamline operations.

About ASA Tire Systems

ASA Tire Systems is a wholly owned subsidiary of the private holding company, ASA International Ltd. Headquartered in Nashua, New Hampshire; ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment. For more information on all of ASA Tire Systems products, contact ASA at 866.210.6717, email info@asatire.com or visit www.asatire.com.

About Mitchell 1:

Headquartered in Poway, California, Mitchell 1 has provided quality repair information solutions to the automotive industry for more than 80 years. The Mitchell 1 family of products includes a complete line of integrated software tools designed to improve repair shop productivity. Mitchell 1’s OnDemand5 now serves as the industry standard for innovative repair, estimating, and management software. The new M1 Business Solutions product line gives shop owners automated marketing solutions to improve bottom line profits. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award and currently has 12 Quadruple Master Technicians and 36 Master Technicians on its editorial staff. For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s website at www.mitchell1.com.

Sky Ganz
ASA Tire Systems
(603) 889-8700

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