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ASA Tire Systems Unveils TreadX at SEMA 2004

Software for Today’s Independent Tire Dealers Provides Easy to Use Software Designed to Increase Profitability

Las Vegas, NV – November 2, 2004 - ASA Tire Systems, the leading software developer for the tire industry today announced TreadX™, a revolutionary software solution developed for the independent tire dealer.

“TreadX is the result of ASA’s many years of experience in the tire industry and commitment to creating a solution that will ultimately give tire dealers the tools they need to be more profitable,” said Wayne Croswell, President of ASA Tire Systems. “We worked with dealers across the nation to develop a graphical product that was intuitive, a system that doesn’t just record information and print invoices, but gives them the tools to actually increase sales and profitability at the point of sale. We are sure TreadX will set the standard for the independent tire dealer industry,” concluded Croswell.

"STS is a long time client of ASA Tire Systems and we welcomed the opportunity to be integrally involved in the development of their next generation product, TreadX," said Mike Cardali, Vice President of IT for Somerset Tire Service, Inc., a 110 store chain based in New Jersey .  "Our goal was to make it as easy to use as possible for our people at the front counter, while providing them the information and flexibility they need to address their customer's needs.  At the same time, we wanted to provide a smooth transition for our systems and people and needed to ensure that all other facets of our business, such as inventory, purchasing and accounting were served equally well.  I believe that TreadX will meet each of these needs and will benefit STS from the front counter to the back office."

About ASA Tire Systems

ASA Tire Systems is a wholly owned subsidiary of ASA International Ltd. (NASDAQ: ASAA). Headquartered in Nashua , New Hampshire , ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment. They can be found on the Internet at: https://www.asatire.com


David Duchesne
ASA Tire Systems
(603) 889-8700

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