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Suburban Tire Chooses ASA’ s TreadX

Nashua , NH, March 7, 2005 – Suburban Tire Auto Car Centers, an eight location retail and wholesale operation based in Glendale Heights, IL, has chosen ASA Tire Systems’ TreadX application to automate all components of its business.

Steve Leffler, a partner in the 8 location business, took a unique approach to investigating the automation options for his business. He appealed, via email, to a large number of other tire businesses, suggesting they all work together to find the best solution in the marketplace.

“ Our goal was to find a system to help increase our sales at the counter, and TreadX gives us the tools to do just that,” said Mr. Leffler. “We looked at many other products to handle both our retail and wholesale operations, and none could match TreadX’s unique combination of rich features and dependability. At the end of the day, ASA proved to have the best overall application.”

“We are thrilled that Steve elected to move to the TreadX application” said David Duchesne, Vice President of Sales for ASA Tire Systems. “He worked hard to ensure he was getting the best product available, and I truly believe he accomplished just that. Adding a well known and successful business like Suburban Tire to our TreadX user base speaks volumes about this product’s position in the marketplace.”

About ASA Tire Systems
ASA Tire Systems is a wholly owned subsidiary of ASA International Ltd. Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment. They can be found on the Internet at: www.asatire.com

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