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ASA Tire Provides New Solution to Ease the Pain of Reporting

Nashua, NH – July 23, 2004 - ASA Tire Systems, the leading software developer for the tire industry announces the deployment and success of Wheel Pros implementation of Analytix throughout their entire organization. The implementation encompasses 19 warehouses across the country. Analytix, a business intelligence software solution, is designed to help tire and wheel dealers like Wheel Pros efficiently manage their businesses with accurate real time information in a professional and easy to read and manipulate Microsoft Excel format.

Analytix contains monthly and daily analyses allowing for entry of goals, then tracks daily and weekly against those goals so shortfalls can be spotted early. Managers can instantly see what products and services are moving and which locations are performing on target. Analytix offers more than 20 unique views and provides both comparative and trend analysis with extensive filtering and drill down capabilities.

“ ASA Tire has developed a terrific solution. We were looking for a streamlined method for accurately reporting daily, monthly and yearly cash flow analysis for all of our geographically dispersed locations, ” said Don Bradford, Controller for Wheel Pros. “Being able to have a side by side comparison of where each of our warehouses stand on an as needed basis has increased our management teams ability to make quick as well as informed decisions. We not only count on Analytix for accuracy purposes, we also rely on the software to generate top-notch annual bankers meeting presentations.”

“ASA Tire Systems is proud to offer business solutions that enable dealers who invest in improving their bottom line a quick and easy to use platform,” said Wayne Croswell, President of ASA Tire Systems. “ This is a great example of the customizability of our product. It gives customers an easy and efficient method for interacting with their warehouses as well as creating professional reports for important business meetings,” continued Croswell.


About ASA Tire Systems

ASA Tire Systems is a wholly owned subsidiary of ASA International Ltd. (NASDAQ: ASAA). Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment. They can be found on the Internet at: https://www.asatire.com.



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