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ASA Tire Systems, the leading software developer for the tire industry, announced today the addition of two new members to its team.

NASHUA, NH July 29, 2005 - ASA has named Sky Ganz as Senior Marketing Professional and Brian Horton as Account Manager.  Ms. Ganz will be responsible for working with Executive Management in strategic business planning and participating in the creation and execution of the company’s marketing plans.  Mr. Horton will be responsible for Account Management in AK, AZ, CA, HI, NV, NM, OK, OR, UT, WA, and WY. 

Ms. Ganz has worked previously in the automotive aftermarket as Marketing Administrator for Land & Sea, Inc. responsible for national advertising campaigns, event planning and media relations.  She has most recently worked as Marketing Manager in the academic engineering industry for Tech Ed Concepts, Inc. increasing their industry exposure through tradeshows, advertising and publicity efforts; working to construct and implement their marketing plan; and overseeing their marketing efforts.  Ms. Ganz holds a bachelor’s degree in Marketing and Business Management from Rivier
College in Nashua,NH.

“With the launch of TreadX and the acquisition of TireMaster, ASA Tire Systems is poised in the industry for explosive growth.  I felt these opportunities presented the perfect time to expand the marketing capabilities of our company” said Wayne Croswell, President of ASA Tire Systems.

Mr. Horton brings solid tire industry know-how with him to the ASA team. Most recently, he has worked as Sales Director for DM Tech
America. There he led a sales team in building outstanding relationships with customers, and improved and diversified the companies customer base.  Through this, Brian has established close business relationships with managers and key personnel and brings with him success in increasing dealer business for stores. Mr. Horton also worked as Auto Enthusiast Professional, Auto Center Manager, and Merchandise Manager of Implementation for Sears & Roebuck & Co.  Mr. Horton also studied education at the University of
Puget Sound, TacomaWA.

"Brian brings a wealth of industry experience to the table for ASA.  He not only has an integral understanding of the business needs of the tire and automotive aftermarket, he has lived it first hand.  This experience will be invaluable in helping show our clients how utilizing our TreadX, Business Intelligence and other ASA applications can move their businesses towards greater profitability" said Dave Duchesne, Vice President of Sales of ASA Tire Systems, Inc. 

About ASA Tire Systems

ASA Tire Systems is a wholly owned subsidiary of the private holding company, ASA International Ltd. Headquartered in Nashua,
New Hampshire; ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment. They can be found on the Internet at: www.asatire.com

Sky Ganz
ASA Tire Systems
(603) 889-8700

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