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Partnership Announced between ASA Tire Systems & CustomerLink

Merrimack, NH and Roseville, CA (May 18, 2011) –
ASA Tire Systems, the industry leader in providing software systems and services to tire dealers, and CustomerLink Systems a leader in delivering customer retention and acquisition marketing solutions to the automotive aftermarket, have partnered to provide automated communication and marketing services for tire dealers to help them grow their business.

As a Premier Partner of ASA, CustomerLink’s customer retention and acquisition programs will supplement the existing marketing functionality of ASA’s software with a complete suite of direct mail, email, newsletters, and automated social media and online reputation management services that will help tire dealers get new customers and maximize profits from existing ones. CustomerLink also has advanced technology that tracks all vehicle data from a tire dealer’s ASA system and uses it to automatically trigger service reminders and notices.

“CustomerLink will support ASA customers with successful marketing campaigns and customer retention, and particularly with online marketing and consumer demographics,” said Ken Halle, president of ASA Tire Systems. “CustomerLink’s loyalty-building services can help our clients increase their profitability. We are pleased to add them to our Premier Partner Program."

"Marketing has gotten complicated in recent years," said CustomerLink Senior Vice President Jim Bonfield. "Most tire retailers don't have the time, personnel or expertise to keep up with ever-changing technologies and applications. But with powerful POS software like that provided by ASA Tire Systems, those shops already have a lot of information they can put to use to grow their business in significant ways through properly executed marketing. CustomerLink helps them get that done."

About ASA Tire Systems
Headquartered in Merrimack, NH, ASA Tire Systems develops and builds enterprise-wide licensed and hosted software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA's software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation.

About CustomerLink Systems
CustomerLink Systems is a marketing solutions company established in early 2000. It is a results-driven customer retention services company offering marketing programs for automotive repair facilities and other service industries.  Using consumer research and demographic technology in conjunction with satellite mapping, social media and other technologies, CustomerLink helps businesses grow and improve profitability. .

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