MERRIMACK, NH (July 25, 2016) – ASA Automotive Systems, the industry leader in software for independent tire and automotive service dealers, will demonstrate the latest updates to its TireMaster software family, designed to enhance customer experience and increase ticket value for independent tire dealers, in booth no. 41069, Lower South Hall during the SEMA Show at the Las Vegas Convention Center, from November 1st to the 4th.

ASA will be demonstrating G4 POS, a mobile point of sale (POS) solution with a modern, intuitive interface designed exclusively for use with TireMaster Enterprise software. The new POS module improves customer engagement and leads to increased sales by generating alerts automatically for service recommendations and previously declined services. G4 enables users to access all their POS tasks on tablets, notebook PCs, and other small-screen devices. Reps can now assist customers throughout the shop, in the parking lot, or in the field, with the ability to find customer history and household information, look up inventory quantities, create estimates, and more.

Text messaging or SMS will also feature big at SEMA 2016. Texting is now available in both TireMaster and TireMaster Enterprise software, enabling reps to send text messages to customers directly from Point of Sale, Order Inquiry, and AR Inquiry screens. Dealers can automate the process of sending texts to customers with appointment reminders, vehicle ready notifications and more.

TireMaster 9.1, the latest version of the industry-leading software for independent tire and auto services dealerships, will also be demonstrated at the ASA Booth.

“SEMA has always been a great place to meet new dealers, reach out to our existing customers, and showcase our latest software solutions for retail, wholesale and commercial tire dealers,” said Ken Halle, president of ASA Automotive. “We’re looking forward to meeting with independent tire and auto services dealers to review their business objectives, and to demonstrate how our latest software updates can help them run more efficient and profitable businesses.”

Tire and automotive services dealers attending SEMA who would like to schedule a meeting with ASA Automotive Systems are invited to CLICK HERE.

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems is part of the Friedman Corporation, a wholly owned subsidiary of Constellation Software, Inc. (“Constellation”, TSX: CSU). ASA is the leading provider of software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management, helping businesses improving operations, reduce costs and increase profitability. For more information, contact 866-210-6717 or, or visit