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ASA Offers TireMaster Users Enhanced
Customer Retention Capabilities with Text-4-U

Merrimack, NH (January 14, 2015)
– ASA Automotive Systems, the industry leader in providing business management software systems and services to independent tire dealers, has enhanced the customer retention capabilities of its TireMaster system through integration with the Text-4-U customer engagement platform.

An important part of any customer retention program is to communicate clearly and often with customers. ASA’s integration with Text-4-U helps TireMaster dealers more effectively connect with customers through the exchange of real-time interactive mobile text communications.  The system has the ability to enhance customer retention by sending “one-off” mobile text messages and pre-canned or automated custom messages for service reminders, confirmations and specials (with or without coupons), that will bring customers back into the tire dealer’s store.  The system can also help dealers close more sales for service work by attaching photos to a text message to show proof and visually explain inspection findings for repair work that needs to be done, and allow the customer to text back their approval to proceed.

“One of TireMaster software’s many benefits is its e-mail and texting capabilities, which provides a cost-effective means for dealers to actively engage with customers,” said Dave Vogel, VP of Sales at ASA Automotive Systems. “Playing phone tag with customers can be a major delay and resource drain for tire dealers.  Texting is a simple way to speed up the approval process, improve customer service and keep customers happy, which is not just a good idea—it’s vital for business.”

"We are excited to Partner with ASA. We feel that we are a natural fit with what ASA has already built into their program regarding customer retention." Said Steve Bradshaw Owner of Text-4-U "For us, customer retention is not a buzzword or a by-product, it's what we do. Tell your customers thanks and then invite them back."

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems is part of the Friedman Corporation, a wholly-owned subsidiary of Constellation Software, Inc. (“Constellation”, TSX: CSU).  ASA develops and builds on-premise and Cloud-based software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, e-commerce and business management needs of any size retail, commercial, wholesale, or retread operation.

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