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ASA Continues Tradition of Employee-driven Philanthropy


Merrimack, NH (February 05, 2013)
– The employees of ASA Automotive Systems (ASA) continued their altruistic tradition to try and make a difference by having the company make a charitable contribution, in lieu of a traditional holiday gathering and party for themselves.

Two organizations were chosen for their outstanding work.  The Upper Room Compassionate Ministries (Upper Room) in Nashua, NH was chosen for helping the local community with much-needed resources, and the American Red Cross was chosen for their ongoing efforts to help the victims devastated by Hurricane Sandy.

“ASA employees were extremely enthusiastic and generous when it came to donating to each of these charities,” said Ken Halle, president of ASA Automotive Systems. “Service is a core value here at ASA, and employee-driven philanthropy like this lets our employees use the workplace to connect to what matters, and to spread some holiday cheer.

ASA made a $1,500 charitable donation to the Upper Room to help stock the food pantry with food and clothing for those in the NH community, and a separate $1,000 donation was made to the American Red Cross for their emergency relief and other longer-term needs of those affected by the Superstorm Sandy disaster.

The Upper Room Compassionate Ministries is a faith-based, volunteer-dependent charity organization that helps inner-city residents in need of provisions such as food and clothing.

The American Red Cross exists to provide compassionate care to those in need. Our network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world, through five key service areas:  Disaster Relief, Supporting America’s Military Families, Lifesaving Blood, Health and Safety Services, and International Services.

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and delivers licensed and cloud-based software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, eCommerce and business management needs of any size retail, commercial, wholesale, or retread operation.

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