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ASA Tire Systems Concludes Successful Pilot Program for
Initial Bridgestone Americas Tire Operations Consumer Dealers

Merrimack, NH (February 14, 2011) –
ASA Tire Systems has successfully completed the pilot program implementing “CornerStone Powered by ASA”, an industry premier point of sale (POS) and accounting enterprise software solution for the initial North American consumer dealers of the Consumer Replacement, US & Canada Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO).  This solution will include a tightly integrated suite of BATO Interfaces and other optional add-on modules that provide Bridgestone's consumer tire dealers with a robust software solution that will help them grow their businesses.

The CornerStone Powered by ASA offering provides an option for the single-store operation, as well as multi-store locations, and gives the means to improve productivity, revenues, and overall customer and employee satisfaction.  95% of the Affiliated Dealers that were running the original CornerStone package are converting to CornerStone Powered by ASA.  The pilot conversions of the CornerStone dealers to Cornerstone Powered by ASA were completed in December 2010.  The general rollout will continue through April 2011.

Poco Automotive in Gatesville, Texas was one of three pilot conversions to CornerStone Powered by ASA. “I have been in business for the last 30 years and this POS/store operating system is the friendliest system I have employed”, said Kyle A. Powell, owner of Poco Automotive. “We were excited to be one of the pilot stores. We knew there would be plenty of questions and one of our concerns was support. The support team at Cornerstone had set the bar very high for the Cornerstone/ASA support group. Not only has the Cornerstone/ASA support met the challenge, but in some ways have exceeded the support we had grown so accustomed to.”

“The pilot program was designed to put our software and support staff through their paces and verify capabilities”, said Ken Halle, president of ASA Tire Systems.  “We are pleased that the CornerStone Powered by ASA pilot program was successful and very proud of our operations and support staff for making it so. ASA is committed to continually providing the most comprehensive and powerful software available in the market today and we're excited to have the Bridgestone Americas Tire Operations consumer dealers join our family of satisfied customers.”

For further information about CornerStone Powered by ASA call 800-657-6409, or visit us on the web at www.cornerstone-asatire.com.

About ASA Tire Systems
Headquartered in Merrimack, NH, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA's software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the ecommerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation. You can find them online at www.asatire.com

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