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New President of ASA Tire Systems Announced

MERRIMACK, NH (March 5, 2010) – ASA Tire Systems announced today that a new President has taken charge of the business. The new President of ASA Tire is Kenneth Halle, an ASA veteran with 31 years of experience in the software industry. Halle joined ASA International in 1982 and has held many positions including training consultant, department manager, account manager, sales person, sales manager, VP of Sales, VP of Operations and finally COO of TradePoint (ASA's International Trade division). Most recently he was COO and CSO of Kewill Inc. running the US Trade and Logistic business for this global company. Ken Halle has extensive experience in all functions of ASA's businesses and will continue the successes of ASA Tire in achieving its growth potential, as well as its focus on customer service and satisfaction.

Ken Halle, President of ASA Tire Systems, says, “I’m delighted to be back with ASA and I look forward to working with the Industry and the ASA Customers. My focus with ASA will be centered on quality customer service and providing feature rich competitive software to the tire industry. ASA Tire is a leader in this industry and my goal is to help it grow to the next level in this marketplace.” Halle can be reached for comment at khalle@asatire.com.

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.


Contact: Sky Souza


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