Launch of Leading eCommerce Tool for Tire Retailers Announced by ASA

Merrimack, NH (April 19, 2012)– ASA Automotive Systems (formerly ASA Tire Systems), the industry leader in providing software systems and services to tire dealers and auto repair shops, is now offering the industry’s leading eCommerce tools that will allow tire retailers to expand their current business onto the web.

ASA has entered into an agreement with E-Solution Professionals (ESP) to become a Valued-added Reseller (VAR). The newly formed partnership will leverage ASA’s resources to push forward the sale and implementation of ESP’s comprehensive and highly successful eCommerce application for tire retailers. With over 100 distributors and 20,000 tire retailers using the application, ASA will be set to offer the best-in-class eCommerce solution.

ASA will market this offering under its eTireLink™ Retail brand. The application will allow retailers to design and set up their own websites, show an extensive array of tires for sale, with the option to sell tires over the web, and promote their business with coupons and specials. The program is simple to setup and maintain and can be used by individual tire stores through to large retail chains with multiple locations. It sets itself apart by providing extensive inventory and pricing information for each retailer that includes access to the most comprehensive tire data in the world, complete with detailed specifications and high-resolution 360-degree images of the tires.

“To grow and increase revenue, the emphasis for independent tire dealers is leveraging the Internet to attract new business opportunities”, said Dave Vogel, vice president of sales at ASA Automotive Systems. “The new eTireLink Retail offering will give our dealers an affordable, simple-to-use eCommerce solution to aggressively expand their retails sales opportunities online.”

“We are pleased to work with ASA as a reseller of our successful eCommerce application for tire retailers”, said Rob Rupert, President of the North American Division at E-Solution Professionals. “The new eTireLink Retail product will provide tire retailers with a powerful web presence allowing them to grow their business through the Internet.”

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, eCommerce and business management needs of any size retail, commercial, wholesale, or retread operation.

About E-Solution Professionals
E-Solution Professionals develops eCommerce applications for the tire industry including Tireweb, Tirelibrary, ezytire and Wheelweb. Founded in 2001 by two tire people with a combined experience of more than 50 years, E-Solution Professionals focuses exclusively on the tire industry. More than 20,000,000 tires pass through Tireweb every year making it the most widely used B2B eCommerce application for tires. You can find them online at www.esprofessionals.com