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ASA Tire Systems Name Changed to ASA Automotive Systems

Merrimack, NH (June 30, 2011) –
As a result of an internal reorganization ASA Tire Systems, the industry leader in providing software systems and services to independent tire dealers, has changed its name to ASA Automotive Systems LLC, to reflect the company’s continued growth in providing software systems to automotive repair and service centers.

ASA Tire’s parent corporation, ASA International Ltd, recently revamped the legal structure of its operating businesses as it continues the transition from a public to private company. The primary owners of ASA International Ltd., who are its founders, have not changed. This restructuring presented an opportunity for ASA Tire to change its company name and unify its brand for the automotive aftermarket.

“While our company name has changed, all core components of our business organization and operations will remain the same, including our superior software and branded products for both tire dealers and auto repair and service centers,” said President Ken Halle.

“The name change to ASA Automotive Systems more closely aligns and strengthens our brand and ability to penetrate further into the marketplace," Halle added. "Over the coming months we will be updating all references to the ASA Tire Systems name and logo to reflect the new ASA Automotive Systems brand.”

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto service centers manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation.

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