<<< More Press Releases


Contact: Sky Souza

University Wholesalers and Goss Tire Choose TreadX

NASHUA, NH (July 1, 2008) — ASA Tire Systems, the leading software provider for the tire industry, announced today that University Wholesalers and Goss Tire Company, owned by Nokian Tyres, Plc, has chosen TreadX as their business management software.

Jari Lepisto, President of University Wholesalers, states, “After researching all of the available options, ASA’s graphical TreadX application emerged as the best fit for our growing North American business. We required software that could handle the retail operation, as well as a large wholesale operation and the accompanying e-commerce, national account processing and accounting. In addition, ASA worked with Nokian to customize our software to meet our corporate reporting requirements. We were excited to find that ASA could accommodate all of these needs today, and more.”

David Duchesne, VP of Sales for ASA Tire Systems, said, “We are excited to partner with Nokian in this project. From the beginning, we worked together to understand their wide variety of needs, some of which were standard and others of which were quite unique. Through the hard work of both parties, TreadX and ASA will provide the right technology and resources to assist them in reaching their business goals in the North American market.”

About Nokian Tyres, Plc

Nokian Tyres is the largest tyre manufacturer in the Nordic countries and the most profitable company in its industry worldwide. The company develops and manufactures summer and winter tyres for cars and tyres for a range of heavy machinery. The company has two factories, one in Nokia, Finland, and the other in Vsevolozhsk, in Russia. In addition, Nokian Tyres runs the Vianor tyre chain with approximately 388 outlets across Finland, Sweden, Norway, Baltic countries, Switzerland, Ukraine, Kazakhstan, the USA and Russia. In 2007, the net sales of Nokian Tyres was EUR 1,025 million and Nokian Tyres employed 3,500 people. You can find them on the Internet at www.nokiantyres.com.

About TreadX

Developed from the ground up with input from independent tire dealers across North America, TreadX is business software that helps independent tire dealers save time, increase sales and reduce costs. TreadX connects tire dealers with their customers, suppliers and trading partners and gives them the tools to increase profits, reduce errors, maintain customers and grow their business.

About ASA Tire Systems

Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the ecommerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

# # #


<<< More Press Releases