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ASA Announces Operations & Marketing Management Changes

MERRIMACK, NH (July 1, 2010) – ASA Tire Systems, the leading software provider for the tire industry, announced today the appointment of two new management team members.

Scott Hopkins has joined ASA as Vice President of Operations and brings with him more than 30 years experience leading successful technology organizations, including senior level management of professional services, IT, and technology groups. Scott is an achievement-orientated executive with a diversified background and year-over-year success in leading complex, challenging IT-business initiatives to completion. Scott will be an integral part of ASA’s business strategies to capitalize on market opportunities to drive revenues, profits, and growth.

Cathleen Thomas joins ASA as Marketing Manager. Cathy is an accomplished and knowledgeable marketing professional with more than 13 years of experience in the B2B software industry. Cathy brings with her a reputation for building strong brands using integrated marketing methodologies, and experience managing long-range growth plans. Cathy will be responsible for all aspects of traditional and interactive marketing at ASA Tire Systems.

"Cathy’s marketing experience and her enthusiasm for business challenges and team-based success will help guide the Company's continued growth,” said Ken Halle, president at ASA Tire Systems. “Scott will be an enormous asset to the ASA management team and we look forward to his contributions to grow and improve our service and development areas of the business. Scott brings a very strong hardware and infrastructure background, which will be a great help to us in light of the full suite of hardware and network services we provide."

These latest new hires are all part of the ongoing efforts at ASA Tire Systems to strengthen and expand its management team in order to meet its goal of being the leading provider of quality service and software to our customers and tire industry.

About ASA Tire Systems

Headquartered in Merrimack, NH, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the ecommerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation. You can find them online at www.asatire.com

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