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FOR IMMEDIATE RELEASE

Contact: Sky Souza
603.889.8700
ssouza@asatire.com

Dorchester Tire Service Averts Crisis, Reaps ASA Bailout Rewards

NASHUA, NH (July 28, 2009) - ASA Tire Systems' announced today that they have granted Dorchester Tire Service of Boston, MA a portion of the $1 million Tire Dealer Bailout Fund to remedy an emergency technology failure at their business this month.

Like other dealers in this economy, Dorchester Tire was working with older hardware, and had known for some time that without an upgrade a failure may be imminent. This month, a disaster occurred and their server crashed for the last time. Completely dependent on a back-up tape, and concerned about the expense of the resolution, Alan Saks, president of Dorchester Tire, found himself driving to ASA Tire Systems headquarters with a single back-up tape, looking for a solution.

As a long-time customer of ASA, Dorchester Tire Service joined the ASA family in 1983, Saks was pleased to be granted a portion of the $1M Bailout Fund to cover some of the costs to get his business back up and running. Dorchester Tire moved their entire system to ASA's offsite ASP server and was up and running not one day later. ASA was able to use their expertise to get Dorchester Tire back up and running in a timely fashion, and granted the Bailout funds to minimize the overall financial burden.

In a letter to the company, Saks said, "... we have been TireMax users for a very long time. Despite constant reminders from your staff, we somehow never did get around to replacing our twelve-year-old server. Without notice, our server shutdown at 8:30 am on a Tuesday... This did not give us a warm fuzzy feeling. I found myself sitting in your Nashua conference room with Michelle (Lanza), Dean (Rascoe) and my backup tape. Within an hour we had resolved the details for a plan going forward, and your support people began their attempt to capture our data from the tape and restore our system to your offsite server. I am amazed that the entire disruption lasted less than 28 hours. Please extend my sincere appreciation and thanks to all of your staff for their successful efforts to avert a major crisis to our business."

Nationwide, hundreds of independent tire dealerships have submitted grant requests and are currently being considered for funding. Although many applications are currently being processed, funding is still available. Dealers who are interested in applying still have time and are encouraged to visit the company's website and fill out an application. The monies are in the form of a grant and do not have to be paid back to the company. Dealers can apply for the remaining funds via the ASA Tire Systems website https://www.asatire.com/bailout by filling out a form, or by contacting an ASA representative.

About Dorchester Tire Service
Serving Boston, the Western Suburbs, the South Shore and the North Shore for over 45 years, Dorchester Tire Service prides themselves on fast, reliable service, and customer loyalty. In addition to selling tires, their ASE certified technicians are ready to take care of every automotive need including brakes, alignments, air conditioning, oil changes and more. In addition, they have a fleet of mobile service trucks servicing commercial fleets and construction companies in the greater Boston area. Dorchester Tire Service offers student discounts, a well-trained staff, a convenient location, and superior service. They can be found on the Internet at www.dorchestertire.com.

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

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