FOR IMMEDIATE RELEASE

Contact: Sky Souza
603.889.8700
ssouza@asatire.com

ASA Tire Systems Launches New Website and Product Line

NASHUA, NH (August 5, 2008) — ASA Tire Systems, the leading software provider for the tire industry, hosted a press conference today to announce the offering of a new suite of powerful state-of-the-art graphical software products for the tire and automotive repair marketplace. This family of advanced software tools is the culmination of over 30 years of research, effort, and expense by the industry leader.

After years of continued development, ASA is at the threshold of the next generation in ASA’s product offerings. Today, ASA Tire Systems is launching a brand new website and a new “face” for not only the tire industry but the automotive aftermarket as a whole. ASA has recently engineered their diverse product line into one complete family of products, and ASA is now presenting a comprehensive product offering that is unmatched in the industry. ASA TreadX, ASA TireMaster, and ASA AutoRepairMaster complete the product offerings needed by 21st-century automotive aftermarket business owners. Each of the products meets and exceeds the demanding needs of the marketplace today.

ASA TreadX is a UNIX-based business server with Windows graphical clients, and ASA TireMaster is a complete Windows offering, as is ASA AutoRepairMaster. ASA TreadX is an enterprise application, and ASA TireMaster and ASA AutoRepairMaster are workgroup applications for the tire and automotive industries respectively. These products offer complete point-of-sale, inventory, A/R, A/P, G/L, purchase order, time clock, eCommerce, national account interfaces (Bridgestone ADRS, Bandag Data Channel & Goodyear TireHQ), retread production, sales aides (Mitchell, Wrenchead, Tire Guide, Tire Brands, Pricing Uploads, and Electronic Tire Registration), manufacturing interfaces (BASys, Bridgestone Bandag Tire Solutions, Roadware, Oliver, Marangoni, BibTread, Michelin MRT, GTRACS NG {CIMS}, and Goodyear), marketing tools (Gemini, MailMark, CustomerLink, UPS/FedX Zone Data, Postal/Zip Code Data), financial solutions (Business Intelligence, Analytix, Inventory Analyst, Financial Analyst, ICVerify, XCharge, Continental Credit Services (Abanco), Goodyear ADS Link, ADP & Pensoft Payroll), reporting (TIMS Link and Goodyear Wholesale Distributor Report), the ASA Mobility Suite (Physical Inventory, Inventory Receipts, Inventory Transfers, and Carside), and more.

Wayne Croswell, President of ASA Tire Systems, says, "ASA stands firm on its original commitment to the automotive aftermarket. Over the past twenty-two years, ASA has provided stability to the market, protected the technology investments of many tire dealers, and brought new technology to the market time after time."

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

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