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ASA Tire Systems Holds 13th Annual InfoExpo

MERRIMACK, NH (September 29, 2010) – ASA Tire Systems recently completed its 2010 InfoExpo user conference at the
Westin Stonebriar Resort in Dallas, Texas. The annual gathering is the place where ASA customers meet live and in person with experts, enthusiasts, business leaders, and innovators from the tire industry to network and learn more
about the technology that runs their tire dealer businesses.

With more than 100 attendees, 30 sessions, 15 partner exhibits, special networking and social events, this year's ASA Tire Systems' annual user conference was a huge success! Sessions offered attendees the opportunity to hear from
industry experts as well as experienced peers. Highlights of the conference included industry panel discussions, customer lead sessions and previews of ASA Tire Systems new product releases: TreadX 3.0 and TireMaster 8.3. The
attendees got a lot of quality time learning more about the applications and gave their suggestions on future releases.

"It was a great opportunity to connect with our customers face‐to‐face," said Ken Halle, president of ASA Tire Systems. "InfoExpo also gave us an opportunity to explain the details of our latest product releases and our development strategy
for 2011", continued Mr. Halle. "Our combined product range represents a powerful suite of tools that even more fully meet our customers' needs. The new developments we plan to roll out in the next 12 months will offer even more
integrated solutions that enhance business management capabilities for tire dealers at every turn."

ASA Tire Systems continues to transform and evolve the tire industry with complete and integrated technology solutions for tire dealers, from POS through to accounting, all engineered to work together and backed by top industry and IT
experts. It is ASA Tire Systems goal to grow the conference and attract as many customers as possible to the 2011 annual InfoExpo event.

About ASA Tire Systems

Headquartered in Merrimack, NH, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation. You can find them online at www.asatire.com

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