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FOR IMMEDIATE RELEASE

Contact: Sky Souza
603.889.8700
ssouza@asatire.com

Becker Tire & Treading Recognized as "ASA's Dealer of the Year" at InfoExpo 2009

NASHUA, NH (September 30, 2009) - ASA Tire Systems announced today that they awarded their first annual "Dealer of the Year" recipient at their client conference, InfoExpo, last month.

ASA's annual client conference, InfoExpo, was held this year in Newport Beach, CA with over 150 attendees representing tire dealers across the country. At this user's conference, ASA unveiled the first annual "DOTY Award," ASA's Dealer of the Year. Nominations were made by ASA Account Managers, and voted on by all ASA staffers. Considerations include successes in business, overcoming adversity, community relations, volunteer work, employee satisfaction, charity, technology adoption, overall good nature and other attributes deemed appropriate by those nominating a client.

All nominations and their written recommendations were reviewed and voted on by the entire ASA staff in September, and the top five candidates (determined by total votes received) were revealed at InfoExpo. The winner of the first annual DOTY Award was announced at the gala final banquet in Newport Beach.

Wayne Croswell, president of ASA Tire Systems, was asked how this award was conceived."The Bailout Program taught us that our clients have many phenomenal human and business interest stories and we want to recognize them for their greatness. The DOTY Award is another way that all of the ASA staff can recognize and thank our outstanding customers for their progressive thinking, their continued commitment to their employees, their communities and the industry, and their profitable use of ASA technology." Croswell also emphasized that the widely covered, highly successful Tire Dealer Bailout Program is still underway, however in its final months, and available to any tire dealer in the industry.

At InfoExpo, ASA announced the winner to be Becker Tire and Treading of Great Bend, KS. Jeanie Radke of Becker Tire was on hand to accept the award. Becker along with four other finalists was recognized during the conference. Croswell continues, "The other finalists were Boulevard Tire of Florida, Country Tire of Nebraska, Express Tire of California and Noyes Automotive and Tire of Vermont. The award is presented to a tire dealer that exemplifies the true partnership spirit with ASA. They need to be a forward thinking company, utilize technology to advance their business, and embrace new technologies. They need to be a community leader and a company that thrives to grow. All the finalists were excellent examples of what the DOTY stands for."

In addition, a few other technology awards were given out at this conference. These awards highlighted specific technological achievements within ASA's client base. The recipients were Colony Tire for testing ASA's manufacturer retread interfaces, Express Tire for early adoption of ASA's CarSide product, Boulevard Tire for pushing for signature capture on handheld devices, and Shrader Tire & Oil for the best use of ASA's internet retail storefront. This award will become an annual addition to the ASA InfoExpo client conference.

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

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