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FOR IMMEDIATE RELEASE

Contact: Sky Souza
603.889.8700
ssouza@asatire.com

ASA Tire Systems Unveils New Redesigned Look

NASHUA, NH (October 19, 2009) - ASA Tire Systems is premiering a new look that represents the company's position as the leading software provider for the industry. The logo is being unveiled today on the company's website www.asatire.com.

ASA Tire Systems' new logo is a visual representation of the business and the growth of its product lines. The new logo marries its TreadX, TireMaster and AutoRepairMaster software products with their corporate logo, and this new modern identity modernizes ASA's look while keeping the spirit and history of ASA alive. The transformation has been happening behind the scenes at ASA since 2008 with the launch of the redesigned website and with the press conference held in Akron in July 2008; its completion is now being unveiled to the industry.

This is the first logo redesign for ASA Tire Systems since its inception over 30 years ago. The new graphic was designed to modernize ASA's look and present ASA to the industry as a business that is modern, intelligent, innovative, and adept at linking the business technology that they offer with the automotive aftermarket. Since their entree into the tire industry in 1988, ASA Tire Systems has been dedicated to the growth of the tire industry and is excited to showcase the evolution of their offerings through this outward visual change.

Wayne Croswell, president of ASA Tire Systems, states, "The new look for ASA continues the evolution of the ASA brand and joins our product lines closer together in the software suite of ASA Tire. We are leading with a new look, an updated product line, and look forward to participating in the growth of this industry through technology."

ASA will work to phase this new look throughout its business partnerships before the end of the year.

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

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