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ASA to Showcase Mobile Technology at SEMA

Merrimack, NH (October 25, 2011) –
ASA Automotive Systems (formerly ASA Tire Systems) is pleased to announce that it will exhibit and showcase the latest in mobile and wireless technology systems for tire dealers and auto service centers at the 2011 SEMA Show. This event will be held November 1-4, 2011 at the Las Vegas Convention Center, Las Vegas, Nevada.

ASA Automotive Systems will be located at booth #40003 in the Global Tire Expo section of the South Hall at SEMA. During the exhibition, ASA will review and demonstrate mobile and wireless tools compatible with its software, including Point-of-Sale (POS), Inventory/Stock Inquiry, Bar Code and VIN Scanning and iPhone® Apps. ASA’s Press Conference on Wednesday afternoon, November 2nd, at SEMA will also highlight mobile technology, and continuing the theme, ASA is currently offering a *FREE iPad® with each new software system purchase.

“Mobile computing allows our clients to better manage increasing customer expectations on a daily basis,” said Ken Halle, president of ASA Automotive Systems. "We are excited to provide leading-edge technology solutions that arm the workforce  of tire dealers and auto service centers with the real-time information they need to work smarter and faster, and to provide a superior level of service to their customers.”

ASA Automotive Systems continues to stand out against other industry software providers by offering the latest in software technology. ASA leads the way with the most innovative, complete and integrated software systems for tire dealers and auto service centers, from POS through to accounting, all engineered to work seamlessly together and backed by top industry and IT experts.

Rugged tablets used by ASA for demonstrations at SEMA provided by Data Ltd. Inc.


About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto service centers manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation.

About Data Ltd. Inc.
Data Ltd. Inc. (DLI) designs, manufactures, and services the industry's most innovative and affordable rugged mobile computers. A longtime innovator and leader in the mobile computing and wireless data collection industry, DLI tablets and in-vehicle devices form the foundation of high-value mobile computing solutions throughout the entire mobile enterprise in industries as diverse as manufacturing, field service, retail, public safety, warehousing, transportation, and government. You can find them online at www.dataltd.com


*Terms and Conditions: This limited offer is valid through December 23, 2011 to qualifying software applications and license purchases only. This offer cannot be combined with any other promotional offer or discount. Offer is not valid on any previous purchases. ASA reserves the right to modify or terminate this offer at any time without notice.

iPad® and iPhone® are registered trademarks of Apple Inc., registered in the U.S. and other countries.

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