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ASA and the Ask Patty Certified Female Friendly® Program Announce Partnership

Merrimack, NH (October 25, 2012)
– ASA Automotive Systems, the industry leader in providing software systems and services to independent tire dealers and automotive service centers, announced today that it signed a partnership agreement with AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics.

“ASA’s goal is to help our customers grow their businesses and provide excellent customer service. With the female consumer influencing 85% of buying decisions in the US, this buying group cannot be overlooked.  AskPatty.com provides women with a tool to find Certified Female Friendly dealers and there unparalleled training and certification teaches dealers how to attract, sell, retain and increase loyalty with women customers. ASA is very happy to add AskPatty as one of our Premier Partners” says, Kenneth Halle, President of ASA Automotive Systems, LLC.

“We're a company that is focused on effective communication between the automotive service provider and the female consumer,” says Jody DeVere, AskPatty.com CEO, "and ASA's business and eCommerce solutions will allow our Certified Female Friendly shops to better serve those consumers.  We are all very happy to be able to bring ASA Automotive Systems' suite of solutions to our clients.”

About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds licensed and cloud-based software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, eCommerce and business management needs of any size retail, commercial, wholesale, or retread operation.

About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market:  For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research.  For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary AskPatty.com Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

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