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SEMA Press Conference: The Next Generation of Innovation from ASA

ASA reveals plans for next-generation applications technology suite at SEMA Show Press Conference

Merrimack, NH (October 31, 2012)
– ASA Automotive Systems, the industry leader in providing software systems and services to independent tire dealers and automotive service centers, hosted their annual press conference at their exhibit booth in the Global Tire Expo section of the South Hall at the SEMA Show at the Las Vegas late today. Ken Halle, president, and Dave Vogel, vice president of sales at ASA Automotive systems were the presenters.

During the press conference Mr. Halle spoke about ASA’s new direction of software development with significant R & D investment in JAVA-based technologies, and the company’s bold plans to move forward with a complete rewrite of the TireMaster family of products to Web-based applications running in the cloud for all mobile devices, including tablets, PC’s, laptops, and smartphones.

"No other software provider will have a POS solution as powerful as ASA that’s Web-based, has a tire-specific integrated accounting system, and is scalable to any size operation,” stated Ken Halle. “ASA is investing in the newest technology to drive applications that improve profitability for the dealers, and with our next generation of innovation ASA will help dealers revolutionize the way they use the Web and mobile devices.” Mr. Halle went on to show three modules, a new scheduler, a mobile warehouse quick order entry system, and general ledger, which have already been completed as part of this new technology rewrite.

With the look and feel of an Outlook type calendar, including color coding and drag and drop capabilities, ASA’s new Scheduler allows dealers to book appointments from a work order or the calendar, view appointments by date, location, bay, technician and other user-defined resources, as well as email service reminders. Phase 2 of the Scheduler will allow customers to book appointments directly online. The Mobile Warehouse Order Entry module is made for speed. It empowers remote salespeople with the ability to quickly and easily view/find inventory and order tires online, and capture signatures electronically. The General Ledger is the first accounting module that’s been rewritten with full integration to TireMaster family of products. It’s Web-based and incorporates new functionality with enhanced drill down and reporting capabilities.

ASA’s SEMA press conference was concluded with a live iPad demonstration of the three next-generation technology modules by Dave Vogel and a brief Q&A session with the industry media reporters in attendance.


About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds licensed and cloud-based software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, eCommerce and business management needs of any size retail, commercial, wholesale, or retread operation.


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