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ASA Tire Systems Selected as Software Provider for
Bridgestone Americas Tire Operations Consumer Dealers

JOINT PRESS RELEASE

 

Merrimack, NH and Nashville, TN (November 4, 2010) – ASA Tire Systems has been selected by the Consumer Replacement, US & Canada
Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO) as the Software provider for their North American
consumer dealers to supply the industry's premier point of sale (POS) and accounting enterprise software solution. This solution will include
a tightly integrated suite of BATO Interfaces and other optional add‐on modules that will provide Bridgestone's consumer tire dealers with a
robust software solution that will help them grow their businesses.

The agreement combines the best of the ASA products and BATO Interfaces, and brands the new software offering as ‘CornerStone Powered by ASA' for North American BATO consumer dealers. The new offering provides an option for the single‐store operation, as well as multistore locations, and gives the means to improve productivity, revenues, and overall customer and employee satisfaction. Conversion of the current CornerStone dealers to Cornerstone Powered by ASA will begin in November 2010 and continue through the first quarter of 2011.

Once the initial rollout is in process, CornerStone Powered by ASA will be offered to BATO consumer dealers. The addition of the Bridgestone
CornerStone dealers will bring the total number of US locations running ASA Software to over 5000.

“We are pleased to announce this relationship with ASA to help us provide continued state of the art point of sale offerings under the
Cornerstone name', said Phil Pacsi, vice president, Consumer Tire Marketing, US & Canada Consumer Tire Sales division, BATO. “Cornerstone
powered by ASA will be a powerful tool for our consumer dealers to manage and grow their business.”

“We're very proud to have been selected as their recommended software provider for the new CornerStone offering”, said Ken Halle,
president of ASA Tire Systems. “ASA is committed to continue providing the most robust software available in the market today and we're
very happy to have the Bridgestone Americas Tire Operations consumer dealers join our family of satisfied customers.”

About ASA Tire Systems
Headquartered in Merrimack, NH, ASA Tire Systems develops and builds enterprise‐wide software solutions, delivers support and services,
and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA's software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation. You can find them online at www.asatire.com

About Bridgestone Americas Tire Operations
Nashville, TN‐based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company‐owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

Contacts:

Cathleen ThomasElizabeth Lewis
ASA Tire SystemsBridgestone Americas Tire Operations
P: 603.889.8700P: 615.937.1418
E: cthomas@asatire.comE: lewiselizabeth@bfusa.com

 

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