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Coast Tire & Auto Service Selected as Dealer of the Year by ASA

MERRIMACK, NH (November 15, 2010) – New Brunswick-based Coast Tire & Auto Service has received the 2010 Dealer of the Year award from ASA Tire Systems. Ron Outerbridge, President and CEO of Coast Tire, accepted the award at ASA's annual InfoExpo user conference.

The purpose of ASA's Dealer of the Year award is to give special recognition to a customer that has proven to be a strong partner by embracing technology and innovation and assisting ASA in driving the development of its software solutions forward. Coast Tire has exemplified these characteristics.
Eastern Regional Sales Director Dean Rascoe calls Coast Tire a consistent early adopter of technology. “They were one of the first dealers to implement ASA's Business Intelligence solution and use handheld devices to manage inventory with barcoding ability. They also implemented the Goodyear Interface in Canada, and now they're using TreadX to improve point-of-sale operations.”

When presenting the award to Ron Outerbridge, Rascoe also noted Coast Tire's creative use of customer data to grow sales through business booster activity, their support of numerous charities, and their involvement with ASA's customer advisory council for guiding product development.

Coast Tire operates more than 25 locations in New Brunswick, Nova Scotia, and Prince Edward Island, and is the only ISO-certified tire dealer in the region.

About ASA Tire Systems
Headquartered in Merrimack, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them online at www.asatire.com.

About Coast Tire
Coast Tire & Auto Service has been serving retail, commercial and wholesale customers since 1984. Coast offers a full range of automotive, commercial and wholesale services, allowing them to serve the needs of thousands of individual and business customers, and offers their own Road Hazard Warranty package. You can find them online at www.coasttire.com


Contact: Cathy Thomas


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