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FOR IMMEDIATE RELEASE

Contact: Sky Souza
603.889.8700
ssouza@asatire.com

ASA Tire Systems Offers New Training Series for Independent Tire Dealers

NASHUA, NH (November 2, 2008) — ASA Tire Systems announced today a new partnership with Sale Away LLC to offer training seminars developed specifically for tire dealer retail sales and customer service staff.

ASA has partnered with Sale Away LLC., CEO Steve Ferrante, to launch the Pinnacle Performance Training Series. The seminars explore common challenges obstructing the performance potential of most tire sales/customer service people and provide proven strategies to help them better manage customer interactions to produce greater results. As part of ASA's continuing commitment to the tire industry, they are pleased to endorse these one-day seminars. Presented in a format that is educational, inspirational, and entertaining, attendees will learn:

* Best practice customer service methodology to gain customer confidence, loyalty and referrals.
* How to handle telephone inquiries and secure a higher number of service appointments.
* What customers really want and what to do to win and retain their business.
* Effective interaction skills to build rapport and trust and positively engage the customer.
* How to create value and avoid losing sales on price.
* How to up sell services without being "salesy" or pushy.
* How to effectively handle objections, customer complaints, and more!

Wayne Croswell, president of ASA Tire Systems, says, "ASA Tire Systems has been working with Steve for two years and has seen the positive impact he has provided to our business. His excellent insight and extensive background have elevated our selling and customer service skills. Steve relates sales techniques and concepts to real-life experiences, making the training come to life. I highly recommend Steve to train any of your sales and customer service people. You will be completely satisfied with the results. I hope you can take advantage of the Pinnacle Performance Training Series when it comes to your area."

Dave Vogel, director of inside sales for ASA Tire Systems, says, "As a former tire dealer myself, I understand the importance of regular sales training, the increased profits that can be realized and the shop reputations that can be enhanced by improving our interactions with customers. Unfortunately, constructive, pertinent sales training seminars specific to our industry are effectively non-existent today. I wholeheartedly believe Steve's training will be as valuable to tire retailers as it has been to our company."

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

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