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ASA Doubles New System Installations in 2011

Merrimack, NH (November 30, 2011) –
Despite the negative economic news and flat growth numbers, ASA Automotive Systems (formerly ASA Tire Systems), the industry leader in providing software systems and services to independent tire dealers and automotive service centers, continues to dominate the market by implementing more than 100 new systems so far in 2011, with more than 1,100 new users at over 300 locations nationwide.

You could call ASA the company behind the rubber at tire retailers across North America. Since 1988, they have supported America’s tire dealers with software systems and services that help keep the country “on the move.” ASA Automotive Systems prides itself on being a complete software technology resource for the tire dealer and automotive service industry.

“The conversion to our new ASA system went very smoothly with a minimum of downtime,” said new ASA client Bill Trussell from D & T Firestone. “Once the system was up and running I realized the full functionality of the system and how easily I could customize it to my specific needs. It is user-friendly and I don’t get caught up in loops like I did on my old system.”

“It's certainly no news these days that the economy could be a lot better and there's no magic wand to help tire dealers and auto repair shops avoid the impact, but there are strategies that they can deploy that can help to make the difference between pain and gain during these challenging times,” said Ken Halle, president of ASA Automotive Systems. “Our customers realize the value of what the latest technology can bring to their business to help drive those gains. With tools like electronic parts & labor guide, a robust marketing module with eCommerce sites, our customers are showing stronger returns.”

“We are committed to enhancing the quality of our product offering and creating business value for our customers,” continued Halle. “With our solid reputation in the industry, our commitment to our customers and what’s important to them, we’re maintaining a positive outlook for further growth in 2012."


About ASA Automotive Systems
Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto service centers manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation.

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