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ASA Tire Systems Matches Customer Savings with Red Cross Contribution

NASHUA, NH (February 6, 2006) — ASA Tire Systems, the leading software provider for the tire industry, announced today the success of their American Red Cross matching allowance program from 2005.  The company, headquartered
in Nashua, NH, pledged to make a donation to the American Red Cross as part of a year-end product promotion.  The company made an initial donation in September of 2005 in direct response to the Gulf Coast devastation.  Now, with the
help of participating customers, ASA Tire Systems is able to further their participation in the continued relief efforts of the American Red Cross. 

ASA Tire Systems offered every customer and prospect that purchased software during this promotion a valuable increased allowance.  In return, ASA pledged to make an incremental matching contribution on behalf of each participating customer
to the American Red Cross in early 2006. 

By offering an increased savings, ASA Tire Systems encouraged customers to join forces with them to raise additional funds needed for longer-term rebuilding efforts.  Participating in ASA’s promotion were Gem City Tire of Dayton,
OH; Action Gator Tire of Orlando, FL; Shrader Tire & Oil of Toledo, OH; Tires Unlimited of Winter Haven, FL and Jackie Cooper Tire Distributors of Oklahoma City, OK.

“We wanted to do our part to assist in the long rebuilding process created by the devastation that Hurricane Katrina caused.  We have many customers in the Gulf
Coast area that were affected,” expressed Wayne Croswell, president of ASA Tire Systems.  “This donation promotion gave our customers the ability to take part in the disaster relief efforts simply by placing an order with ASA.  It was a win-win for both our customers and the victims of Hurricane Katrina.”  >

About ASA Tire Systems

ASA Tire Systems is a wholly owned subsidiary of the private holding company, ASA International Ltd. Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading Independent Tire Dealers to achieve a maximum return on their information technology investment.  They can be found on the Internet at: www.asatire.com.


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