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FOR IMMEDIATE RELEASE

Contact: Sky Souza
603.889.8700
ssouza@asatire.com

Mavis Discount Tires Chooses ASA Tire Systems for their Cole Muffler & Brake Locations

NASHUA, NH (May 15, 2009) - ASA Tire Systems is pleased to report that Mavis Discount Tires has chosen to run ASA Tire Systems' technology in their newly acquired Cole Muffler & Brake stores.

In November 2008, Mavis Discount Tires acquired the Cole Muffler & Brake chain, growing its network of automotive service outlets to over 100 stores. Mavis Discount Tires has been an ASA client for nearly 20 years and ASA is pleased to report that they have chosen to implement the ASA Tire Systems' family of products in the Cole Muffler & Brake locations.

Stephen Sorbaro, owner of the Mavis Discount Tires and Cole Muffler & Brake stores, says, "ASA has been part of our growth since we were only nine locations. We are happy that they are with us now at over 100 stores. The software has always given us the information we need to run our business, and we are proof that it can contribute to the growth of any size tire business, large or small, as it has to ours."

The recent acquisition makes them one of the ten largest independent tire store chains in the United States.

About Mavis Discount Tires and Cole Muffler & Brake
Founded as Mavis Tire Supply Corporation in 1972, Mavis Discout Tires operates 110 locations throughout New York State, Connecticut, Pennsylvania and Massachusetts. They carry B.F.Goodrich, Bridgestone, Continental, Cooper, Dunlop, Firestone, General, Goodyear, Kelly, Michelin, Pirelli, Uniroyal, Yokohama and more. Mavis still operates their original 7,000 sq. ft. location and their heritage of "Value Oriented Service" remains the backbone of the company today. You can find them on the Internet at www.mavistire.com.

About ASA Tire Systems
Headquartered in Nashua, New Hampshire, ASA Tire Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and retreaders manage all facets of their businesses and can be tailored to suit the e-commerce, order processing, accounting and business management needs of any size retail, wholesale, or retread tire operation. You can find them on the Internet at www.asatire.com.

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