December 2023

Digital Marketing Tips for Tire Shops: What You Need to Know

Take ownership of your Google My Business profile and optimize it to its fullest potential.

Digital Marketing Tips for Tire Shops: What You Need to Know

Nowadays, customers have more power when it comes to buying tires or getting their cars serviced. With search engines readily available, they thoroughly research their potential purchases and expect to have online interactions with dealers that go beyond traditional in-store shopping. This includes requesting quotes, scheduling appointments, and making purchases. Dealers are quickly realizing that they must adapt to this evolving world or risk losing potential sales.

Here are some effective digital marketing strategies that can greatly benefit your tire shop.

Optimize Website for Local SEO

Make sure your website is fully optimized for local searches. Incorporate location-based keywords (such as city + tire shop) in your meta descriptions, title tags, and content. Don't forget to prominently display important business details like your address, phone number, and operating hours.

Google My Business (GMB) Optimization

Take ownership of your Google My Business profile and optimize it to its fullest potential. Ensure that you provide precise and comprehensive information about your tire shop, including your address, phone number, business hours, and the range of services you offer.

Make sure to categorize your GMB profile accurately under headings like "Tire Shop," "Auto Repair," and "Wheel Alignment" that are relevant to your business.

Localized Keywords and Content

Include localized keywords in your website content, such as meta descriptions, titles, headers, and body text. Feel free to incorporate phrases like "tire shop near [your city/town]," "best tire shop in [location]," etc.

Generate content that is specific to your location, such as blog posts or landing pages that are customized for your local area. Provide details about upcoming local events, current road conditions, or any seasonal tire requirements in your region.

Online Directories and Citations

Make sure that your tire shop is accurately listed in online directories like Yelp, Yellow Pages, Bing Places, and other relevant local business directories. Consistency in the name, address, and phone number (NAP) across these platforms is extremely important for local SEO.

Also, encourage your customers to share their reviews on these platforms, as positive reviews can significantly improve your local search rankings.

Mobile Optimization

Make sure your website is optimized for mobile and loads quickly on mobile devices. Mobile optimization is essential because many people (actually most people) search for tire shops on their smartphones.

Online Reviews and Reputation Management

Ask customers to share their experiences on popular platforms such as Google, Yelp, and Facebook. Stay vigilant in monitoring and promptly responding to reviews, addressing any concerns or feedback. Positive reviews not only enhance credibility but also have a persuasive impact on potential purchasers.

PPC Advertising

Consider investing in pay-per-click (PPC) advertising campaigns on platforms like Google Ads. You can target keywords that are relevant to tire sales and services. Take the time to create captivating ad copy that showcases your unique selling propositions, promotions, or discounts.

By implementing these digital marketing strategies effectively, tire shops can increase their online visibility, engage customers, drive traffic to their services, and ultimately boost sales of tires and associated services. Constantly analyzing and refining these strategies based on analytics and customer feedback will further optimize results and contribute to sustained business growth.

At ASA we help you with:


Our expertise lies in crafting digital marketing strategies, optimizing SEO, managing reputation, and creating products that elevate the consumer experience, both in-store and online.


We seamlessly integrate dealer websites with their point-of-sale systems, offering comprehensive support for website inquiries, service scheduling, and online sales.


We offer a wide range of integrated digital products and services that effortlessly attract and retain more online customers.