We live in a digital era where 80% of consumers perform online searches on multiple devices, including desktop, laptop, tablet and phone. More than ever, websites are serving as virtual stores where consumers browse tires and services before deciding on a purchase. In fact, according to Tire Review, 45% of online tire dealers’ customers look at seven to 10 websites to identify the best brands and services before making a purchase. Tire dealers need to capture consumers’ attention early in the search process in order to retain leads and turn more browsers into buyers. Dealers simply need to be active online in order to engage in the customer’s shopping experience.
Fortunately, ASA is here to help. ASA provides dealerships with a full spectrum of integrated and customizable digital products and services specifically designed for the tire industry that attract and retain more online customers. ASA Digital can instantly upgrade your website and assist with and vastly improve your dealership’s online search results. We’re all about boosting margins, increasing revenue, lifting your bottom line and helping you create a more streamlined business ready for the future.