We live in a digital era where 80% of consumers perform online searches on multiple devices, including a desktop computer, laptop, tablet and phone. More than ever, websites serve as virtual stores where consumers browse tires and services before deciding on a purchase. In fact, according to Tire Review, 45% of online tire dealers’ customers look at 7–10 websites to identify the best brands and services before making a purchase. Thus, tire dealers must be active online to capture consumers’ attention early in the search process in order to retain leads and turn more browsers into buyers.
Fortunately, ASA is here to help you attract and retain more online customers. ASA provides dealerships with a full spectrum of integrated, customizable digital products and services specifically designed for the tire industry that instantly upgrade websites, search programs, online scheduling, email, texting and more. At the end of the day, we aren’t just providing you with software—we’re boosting margins, increasing revenue, lifting your bottom line and creating a more streamlined business that’s ready for the future.