We live in a digital era where 80% of consumers perform online searches on multiple devices, including desktop, laptop, tablet and phone. More than ever, websites are serving as virtual stores where consumers browse tires and services before deciding on a purchase. In fact, according to Tire Review, 45% of online tire dealers’ customers look at seven to 10 websites to identify the best brands and services before making a purchase. Tire dealers need to capture consumers’ attention early in the search process in order to retain leads and turn more browsers into buyers. Dealers simply need to be active online in order to engage in the customer’s shopping experience.

Fortunately, ASA is here to help. ASA provides dealerships with a full spectrum of integrated and customizable digital products and services specifically designed for the tire industry that attract and retain more online customers. ASA Digital can instantly upgrade your website and assist with and vastly improve your dealership’s online search results. We’re all about boosting margins, increasing revenue, lifting your bottom line and helping you create a more streamlined business ready for the future.

Key Digital Software Features:

Digital Marketing

Digital Marketing

Here’s a fun industry fact: 55% of consumers research online before buying tires and scheduling repair services according to a recent dealer study conducted by Tire Review. Not only is the way customers research finding your shop changing, but the way customers expect to interact with your business is also evolving.

“Tire shops near me” searches are increasing. Your customers are now looking for a frictionless experience – they want services to be faster, easier and convenient across all touchpoints. Whether it’s requesting a quote, scheduling appointments, researching, comparing, purchasing and payments, they want to be able to do everything online.

Search Engine Optimization

Search Engine Optimization (SEO)

Everyone knows consumers rely on search engines to find and evaluate local businesses. Studies have shown that the first five results on Google get around 67% of all clicks. That means if you aren’t high on the results list—you’re missing a huge number of potential customers. Do you know where the best place to hide a dead body is? It’s the second page of Google!

A website is ranked based on a number of website quality factors and trust signals and are crucial for keyword searches that have a local intent (where the user is looking for a nearby business). Your website’s SEO and local SEO quality determine whether or not your business listing will appear in the top search and local map results.

ASA Digital will optimize your website and local listings with proven SEO tactics for improving rankings and monitor your SEO performance to keep in line with Google’s ever-changing algorithm. Over time, Google (and other search engines) will recognize and elevate your dealership in their rankings. Not only will your listings’ accuracy improve, but so will many other key customer research points, such as your online reputation, social media presence, and overall online customer experience.

Search Engine Marketing

Search Engine Marketing (SEM)

Those listings at the top of a Google search result that say “(Ad)” next to them are known as “Google AdWords” and are paid placements based on what words or phrases a customer who is searching online enters in Google’s search query box. When a dealer decides to advertise for a search engine keyword such as “Tire stores near me,” every time a customer clicks on their Google Ad, the dealer pays Google a fee that correlates with how many other tire dealers are trying to buy the same phrase in their local area. The more common, or popular, the phrase the higher the fee.

A good SEM campaign is one that gets clicks and ultimately brings in customers at a reasonable cost. At ASA Digital, we’ve developed a process that focuses on keywords or phrases that target those customers who are nearing purchase, rather than those who are just researching. This means you’ll have a far better understanding of how your customers are searching, along with fewer wasted clicks and more enquiries for your money.

Managing Online Reputation

Managing Online Reputation

The tire and auto service industry operates in a highly competitive market with dealers selling the same tires and services at similar price points. Customer reviews have always played a key role in attracting new prospects, however, what used to be word-of-mouth is now online and permanent! From the awareness stage to consideration to purchase, online reviews of your store impact your search rankings and influence purchase decisions. That’s why it’s critical that you build your online reputation to stand out with 5-star reviews and positive feedback. But how?

ASA Digital review builder is your answer. It notifies you immediately after a new review has been posted, allowing you to quickly see the review’s content and when necessary, take action. Positive reviews can be highlighted with gold stars and bold headlines. Negative reviews can be addressed and potentially adjusted prior to going mainstream. It’s a smart way to ensure your dealership is thought of as a place where consumers can confidently know they’ll be well taken care of.

eCommerce

Ecommerce

You’ve probably noticed the trend. Customers of all types are now ordering tires online and having them shipped to one of your competitors for installation. Yes, even tires are being bought online now, so how exactly are you supposed to compete with that?

ASA Digital, that’s how.

ASA Digital offers ecommerce solutions to help you sell tires to a range of B2C and B2B customers online. With an ASA programmed online store you can show merchandise in beautiful high resolution, 360-degree product images. Customers can safely and securely access your inventory, see if their tire is in stock, place an order and schedule installation, service or delivery. You’ll be able to quickly create packing lists and track account activity at your convenience—and reduce expenses, while increasing customer satisfaction and profits.

No longer will your dealership run the risk of being left behind, you can join the online sales revolution today by calling ASA Digital.

Mobile-Optimized Websites

Mobile-Optimized Websites

The way people browse the web today is rapidly changing. According to Google, 58% of searches are mobile based. It’s important to cater to these mobile users. Otherwise, you may lose a significant number of leads. A few years ago, Google made an algorithm change in their mobile search results penalizing websites that aren’t designed for mobile devices and promoting mobile-ready sites. That means if your website isn’t mobile friendly, your search engine results ranking will sink and you could find your dealership’s site buried on page 2, or worse.

The trend from desktop to mobile shows no signs of slowing down and may in fact be speeding up. You can check the mobile readiness of your site by visiting Google’s Mobile-Friendly test site.

Have no fear, however, ASA Digital can update your site, make it mobile friendly, and win back any lost visitors. Our responsive design expands and shrinks the website’s pages depending on the size and resolution of the screen the customer is using at that time. Images will grow and shrink to fit the space and text and other elements will flow to fit as the space either grows or shrinks. You’ll be back in Google’s good graces in no time with more business to show for it too.

Listing Accuracy

Listing Accuracy

According to the world-renowned SEO specialists at Moz, listing accuracy is Google's method for determining whether or not it can trust a local business search result. 4 out of 5 customers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online.

At ASA Digital, we start by making sure your NAP (Business Name, Address and Phone No) is consistent across all business directories like Google, Yelp, Facebook, Bing, Apple, etc. If you’ve got more than one location, we can emphasize a specific store based on the visitor’s IP address. Our professional listing management team will optimize your listings across 100+ business directories with a guarantee of over 97% accuracy in 30 days.

So give us a shot. We will ensure your listings are accurate and up to date.