ASA Automotive Strategic Business Partners


A division of Bridgestone Firestone North American Tire, LLC, BBTS manufactures, markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Firestone Canada Inc. Bridgestone, Firestone and Dayton brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise. This combination of new and retread product offerings, combined with BBTS' commercial retail operations doing business as TDS, GCR Tire Centers and White Tire, provides trucking customers with total tire solutions.


Since 1935 American Tire Distributors has supported the nation's tire dealers, service repair shops, and automotive performance shops with prompt and convenient delivery of the products, tools, and programs they need to service a country on the move.

About TWW

TWW is the premier Bridgestone Affiliated Retailer and Toyo Driven distributor in the country. Since 1971, TWW has provided quality products, services and programs that assist the independent tire retailer. TWW provides “best-in-class” retail tire solutions so tire dealers can thrive in a dynamic tire marketplace. TWW markets a variety of tire brands like Bridgestone, Firestone, Toyo, Fuzion, Nexen and other value tire lines including LeMans offered exclusively through TWW.

ASA Premier Business Partners


Epicor, a leading technology provider of business management solutions serving small and medium-sized tire businesses, offers customers tailored proprietary software, professional services, content, supply chain connectivity, and analytics. Epicor's systems are designed to help tire dealers increase sales, boost productivity, operate more cost-efficiently, improve inventory turns and enhance trading partner relationships.




1stMILE, powered by Merchant Partners, is the automotive payments leader in driving more repair orders and simplifying your business to drive more revenue. In addition to all major credit cards, 1stMILE allows you to grow your business by converting transactions to higher ticket Goodyear, Bridgestone/Firestone, Synchrony, and more, as well as accepting all major Fleet Cards at no additional cost. We also include service for gift cards, signature capture, and online credit applications. All of this includes next day funding, no set-up fees, and no cancellation fees. For questions on how we can drive your business' growth, or to get started with 1stMILE, contact 866-783-0809, or visit.




Demandforce is a complete customer communications solution for auto shops that offers marketing tools to help you attract and retain customers, boost your online reputation, and grow your business.

Demandforce provides:

  • Automated maintenance reminders
  • Certified online reviews
  • Custom email campaigns & newsletters
  • Online scheduling on Yelp, Facebook & your website

Tireweb USA

If you sell tires, we can help you sell more tires! Tireweb USA provides essential e-commerce software for wholesale tire distributors, making life easier and saving you time while increasing your ability to get tires, tire accessories and tire products into the market. More than 44 million tires will pass through our software this year.

Tirewire provides a collection of tools to help your business, such as a connection center and service bay manager. The Connection Center is a powerful tool allowing you to integrate with third-party suppliers and partners. By using the connection center, you can make data from these partners available to other parties. Even show your inventory on your dealers POS system. The Bay Manager allows you to set the different control that best suits your company: name the bays, set hours, blackout dates and times, and manage your appointments online.


Goodyear is one of the world's largest tire companies, with operations in most regions of the world. Together with its subsidiaries and joint ventures, Goodyear develops, markets, and sells tires for most applications. Goodyear operates more than 60 plants in 25 countries.


KeepItSafe® is a powerhouse in online data backup and Disaster Recovery (DR). One of the few online backup and DR companies in the world with ISO 27001 certification, KeepItSafe® has worked with customers since 2003 to ensure that their scheduled or continuous data backups are executed flawlessly and that data can be restored from any location at any time.


Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles, and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America employs more than 22,600 and operates 19 major manufacturing plants in 17 locations.

Pearl Communications

Since 1989, Pearl Communications has partnered with Tire Guides Inc. to supply comprehensive guides for the tire industry. They offer tire fitment (OE and Plus) and tire line specific information for your point-of-sale and web use applications.

Royal4 Systems

For over 25 years, Royal 4 Systems has been providing leading warehouse management solutions for the tire and wheel, automotive parts, and consumer products market. With high profile clients like Toyo Tires choosing the W.I.S.E. Tire Warehouse Manager, Royal 4 engineers have focused on the tire industry and have designed the definitive warehouse solution specifically for tire distributors. Their staff of professional engineers has spent decades on research and development solving some of the most difficult challenges facing supply chain management. They know from years of experience what their clients’ requirements are and they strive to fulfill those requirements in every aspect of their work.


SonicWALL solutions integrate dynamically intelligent services, software and hardware that engineer the risk, cost and complexity out of running a high performance business network. SonicWALL solutions are successfully deployed across small, medium and large enterprise environments around the world, including government, healthcare and retail point-of-sale installations in the tire business.


CIMS has provided National Highway Traffic Safety Administration (NHTSA) compliant tire registration & recall systems for over 40 years to tire manufacturers, brand owners, importers, tire dealers, distributors and automobile dealerships. CIMS’ tire registration clients have the option to register tires through Point-of-Sale software (POS), E-Tire Registration or All-Brand tire registration forms.


SAP SQL enables tire dealers to unwire their enterprises, where business-critical information can be securely moved back and forth from the data center to the end device, and delivered to the right person, anytime, anywhere.


The most trusted provider of vehicle history information, CARFAX is used by millions of consumers each year. CARFAX Vehicle History Reports™ are available on all used cars and light trucks model year 1981 or later. Using the unique 17-character vehicle identification number (VIN), a CARFAX Report is instantly generated from our database of over six billion records. Every CARFAX Report contains information that can impact a consumer's decision about a used vehicle.


BAYiQ is an Intelligent Rewards and Marketing Platform specifically designed for the Independent Tire and Automotive Service Dealer. We are a fully ASA integrated, cloud based product that allows the dealer to easily and seamlessly sign up loyalty customers through their POS. We also help the dealer find new customers through the dealer’s website, by utilizing social media and via remote sign ups with their smart device and third party web pages. Once a customer is signed up, BAYiQ automatically goes about the business of managing the dealer’s customer database, making sure that we return their customers to them time and time again. Utilizing a mix of text messaging, emails and plastic gift cards, we are a product that has proven to dramatically improve both customer visits per year and dollars spend per visit.

Added values for BAYiQ include a dynamic customer portal, which allows the customer to cash in rewards or donate to a dealer-designated charity as well as view the dealer’s current promotions and rebates. We also offer customized analytics and KPI reporting, service reminder and declined services emails and texting, as well as an outstanding customer referral feature that helps build traffic.


Lift & Shift Loyalty Inc. works with retailers, wholesale distributors and manufacturers in the automotive industry to access the many benefits of a robust reward platform and achieve any number of different sales & marketing goals, with any target audience - consumers, retailers, dealers, jobbers or installers.

Through our relationship with ASA, we enable ASA customers to harness the incredible value of their point of sale software data, using it to understand what customers are buying - and what they aren't buying, and then targeting them with relevant reward-based offers to increase transaction frequency, size and total spend.

We provide our clients with a unique multi-currency reward offering that includes a merchant-branded reward currency, as well as a unique collection of popular reward program currencies that can be used as the basis for effective customer loyalty, reward or incentive programs. We professionally administer the programs for our clients, including staff orientation and training, ensuring each program is properly executed and delivers optimal results for the company offering it.



Our Tiremetrix, LLC is a privately-owned Michigan based automotive information software company. TPMS Manager and Tire Registration Plus are software-as-a-service products created by Tiremetrix and used by tire dealers and automotive service centers throughout North America. Tiremetrix provides software platforms used by service providers in over 80 countries worldwide.


BOLT ON TECHNOLOGY designs automotive software solutions that solve the most common struggles facing the Automotive Repair & Maintenance Industry. By providing today’s repair facilities with cutting-edge PC and mobile technology, time and efficiency constraints are being drastically reduced, and considerable increases in productivity, revenue, and professionalism are being gained.

*For more information, call 610-400-1019 (press 2), or visit

PowerFlow Solutions

PowerFlow Solutions offers innovative software for digital documents, now: capture, index, archive, retrieve corporate intelligence, and automate workflow. The software incorporates new and unique technologies, setting standards for digital document management for A/P, A/R, Daily Reports, Contracts, Human Resources, Health & Safety, Training, Payroll & Taxes, Financials, Vehicles and Equipment, and other departments and tasks. The software is easy to understand, configure, deploy, and use: PowerFlow captures paper-based and electronic information into a customizable, digital filing system. PowerFlow Solutions offers user-friendly software that allows instant and secure access and provides a proven disaster-recovery path.

Progress Software

Progress Software Corporation provides application infrastructure software for the development, deployment, integration and management of business applications. Our goal is to maximize the benefits of information technology while minimizing its complexity and total cost of ownership.

Phocas Software

Phocas Software provides a company-wide and industry-matched SaaS data analytics solution. Phocas makes it easy for product-centric businesses in manufacturing, distribution and retail industries to drill down from high-level visual summaries into the underlying data and arrive at insights to make better decisions.

Phocas presents a business' essential data in an intuitive interface that is easy to access historical and predictive and prescriptive analysis, and is preferred by non-technical people from sales to purchasing to executives. From day one with Phocas, users get tracking and reporting on essential KPIs and metrics that are specific to role and industry. But users can also add custom measures, dimensions, dashboards and scorecards to meet the unique reporting needs of their business.

What users love about Phocas is it lets them explore their data, following their train of thought to find answers to their questions, completely unrestricted by canned reports and drill paths.


Podium is the leading interaction management platform for tire shops. From getting found online to winning repeat business, Podium powers every step. It's the simplest way to collect reviews, gather insights, and talk to customers in real-time through text. ASA dealers enjoy direct integrations with all three ASA shop management systems. For more information, visit

ASA Business Partners

Advantage ID

Advantage ID is a distributor of consumable products used specifically for the Tire Industry. Their core products include: business forms, sidewall tire ID barcodes, custom finished goods and shipping labels, printer ribbons, custom work-order books, service reminder decals and other products used on a daily basis. By only working within one industry, Advantage ID is able to offer very competitive pricing to any size dealership.


AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the United States with 4,425 stores across 48 states, the District of Columbia and Puerto Rico. Each store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, and service stations.

AutoZone has an expert field management team and experienced Territory Sales Managers who are knowledgeable and dedicated to the commercial customers and their business. Every day, AutoZoners will do whatever it takes to help commercial customers deliver the highest quality service, manage their shop efficiently, train their technicians and maximize their profits.


Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry, breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell's R&D efforts now span the globe. At the core of Dell's innovation approach, however, remains an unwavering commitment to delivering new and better solutions that directly address customer needs.


HP provides infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. They offer tire dealers a wide range of products and services from digital photography to entertainment and from computing to printing. This comprehensive portfolio helps HP match the right products, services and solutions to your tire business' specific needs.


TIA is an international association that represents all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, as well as suppliers or individuals who furnish equipment, material or services to the industry. TIA also provides discounted products and services to its members, and TIA's tire service training programs are considered to be some of the best in the industry.


MechanicNet provides marketing solutions designed specifically for the automotive aftermarket. For over 12 years we have been helping people like you build their businesses by delivering the products and services they need to succeed. Best of all, with MechanicNet we can build a marketing program that is right for your business. We have what you need: the industry’s most accurate service reminders, complete web and mobile solutions, social media, on-line reviews, and more - all designed to help you acquire new customers and bring existing customers back into your bays.


Mitchell 1 began in 1918 with the simple idea that people needed information to fix cars. For almost 90 years, Mitchell1 has provided information solutions that help make automotive professionals' jobs easier. The industry-best Mitchell Manuals have given way to TeamWorks™, the integrated family of software-based solutions anchored by the product that is recognized as the standard for automotive repair information: Mitchell 1 OnDemand5™.

M-S Cash Drawer

M-S Cash Drawer, headquartered in Pasadena, CA, is a leading manufacturer of cash drawers and distributor of point of sale, barcode, and card technology equipment. Established in 1945, our manufacturing facility over the years has supplied cash drawers and POS equipment to partners like ASA. We carry a large inventory of point of sale, barcode, and card technology equipment to handle your needs. M-S Cash Drawer distributes premiere brands such as Star Micronics, ELO Touch Systems, Honeywell, Pioneer POS, SHARP, Bixolon, ProTech Systems, TSC, UnyTouch, Ingenico, Evolis, Cognitive, Smart Power Systems, Datalogic, and TabletKiosk.


OKI Data Americas is recognized as a leader among PC peripheral companies in the U.S., Canada and Latin America. As business printing solutions specialists, OKI Data Americas provides customized world-class printing technology and real-world solutions designed to help manage workflow and optimize your tire business' performance. With one of the broadest product lines in the industry and unparalleled customer service and support, OKI Data Americas helps you communicate more effectively, productively and profitably.


PenSoft is committed to providing the best value available in payroll software, backed by program support unsurpassed in the industry. Their sophisticated, comprehensive software packages make one of the most complex, time-consuming tasks tire dealers face as simple as a few keystrokes.


QuickBooks is the #1 small business financial software and an easy way to help your tire business succeed. Instantly create invoices, pay bills, and track expenses all in one place. QuickBooks is integrated with ASA's TireMaster software to maximize your existing processes.


Founded in 1993, Red Hat is the leader in enterprise Linux and is the most recognized open source brand in the world.


Symantec helps tire dealers and organizations secure and manage their information-driven world. Their software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored.


Synergex technologies are at the foundation of many of the applications that drive commerce in the tire industry. Every day, millions of users interact with systems in e-commerce, global logistics, manufacturing, healthcare records management, and more that are built on or managed by Synergex solutions.

Properly armed with the right tools and training, your Tire Dealership or Auto Repair Shop can increase its share of the largest and fastest growing demographic in the US and Canada -- Women. The Certified Female Friendl® Program was designed specifically for Tire Dealers and Auto Repair Shops to attract, sell, retain and increase loyalty with women.