July 2024

Who Owns Your Data? A Crucial Question You Should Ask Your Tire Shop Software Provider

When considering a new Tire POS System to enhance the operations of your tire shop, it's critical you ask your software provider: Who will have ownership of the customer information and point-of-sale (POS) data? This goes beyond just a technical detail; it's about protecting the future of your business.

Why You Should Own Your Customer and Point-of-Sale Data

Data ownership is crucial as it directly impacts your daily operations and long-term success. Having exclusive access to customer and sales data gives you a competitive edge, similar to having top-of-the-line tires on the market. With data ownership, you can make informed business decisions for customer loyalty and business growth.

Risks of Not Owning Your Customer Info and POS Data

Data Access Limitations

  • You may face restrictions in accessing your own customer and sales data, making it hard to perform detailed analysis and make informed business decisions.
  • Limited data access can prevent you from identifying trends and opportunities for upselling and cross-selling.

Dependence on Provider

  • You rely heavily on the POS software provider for data access and reports, which can be problematic if the provider is unresponsive or experiences technical issues.
  • Any delay or issue on the provider’s end can disrupt your ability to manage your business effectively.

Customer Trust

  • Customers may be hesitant to share their information if they know it’s controlled by a third-party provider rather than the dealer they trust.

To Avoid This Ask Direct Questions To Your POS Provider

  • Who will have ownership of the customer data collected by the Tire POS System?
  • Can you confirm that we will have complete control over our POS data?
  • How will your company utilize our data?
  • If in the future we choose to switch providers, how will our data be securely transferred?
  • Are there any costs or challenges associated with transferring our data if we decide to switch providers in the future?

At ASA: Your Data, Your Control

At ASA, we firmly believe that your customer data and POS data belong to you. We provide complete data ownership to over 3,000 tire shop dealers who use ASA's software, with more than 30,000 users logging in daily. Our diverse range of customers includes large dealerships and small family-owned stores in various sectors like retail, commercial, wholesale, and mixed-mode businesses. Our primary objective is to empower these dealers with the necessary technology to streamline their operations and enhance efficiency, all while ensuring that their customer and POS data remain under their control. With ASA, you can rest assured that your business remains in your hands.

Data Security

We prioritize data security and cyber security, ensuring that our valued customers’ data is secure. Our commitment includes implementing strong authentication, regularly updating and patching systems, utilizing VPN for secure remote access, setting up network segmentation and access control, conducting regular security audits, and providing training. For more details, check out our blog post on Securing Tire Dealership Data: Top Cybersecurity Practices for Software Safety.

If you have any questions about customer data or point-of-sale data ownership, let's talk. We're always up for a chat about all things tires, technology, and data security.