November 2018

ASA Reports on GTX Success; Celebrates 30 Years in Industry at SEMA

The company also continues growing through acquisition

Now celebrating 30 years in the industry, ASA Automotive Systems has helped change the way profitable automotive businesses are run. ASA has changed as well. Once called ASA Tire, the company is now online as, offering a broader range of software products serving the retail, commercial and wholesale tire and auto services sectors.

Since joining the Fog Software Group, ASA Automotive released version 9.0 of its flagship TireMaster software, the leading tire shop software in North America. Last year, at SEMA 2017, it successfully launched TireMaster GTX for larger businesses, and now has over 125 locations live on the system, with more roll-outs in progress.

“With the backing of our parent company, Fog Software Group, and our focus on the automotive industry sector, we have been able to take a best-of-breed software from a sister company and get it to market quickly without experiencing the missed deadlines and unfulfilled expectations that are so prevalent with these type of rollouts,” said Marc Belanski, President of ASA Automotive Systems.

FOG Software and ASA Automotive also continued their growth goals in the Tire and Automotive industry sector with the acquisition of Pace Software earlier this year. “We’re excited about the new addition to our organization and the expanding software options we are able to offer the automotive market,” said Eric Herrmann, Vice President of Business Development for Fog Software Group. “Stay tuned for more exciting announcements to come over the next year,” he added.

About ASA Automotive Systems

ASA Automotive Systems, Inc., based in Merrimack, NH and Meridian, ID, is the leading provider of software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management, helping businesses improving operations, reduce costs and increase profitability. For more information, contact 866-210-6717 or, or visit

About Fog Software Group

Deerfield, IL-based Fog Software Group is a division of Toronto-based Vela Software and Constellation Software, Inc. [TSX:CSU]. The companies acquire, manage, and build software companies in a variety of vertical markets. By helping their acquired companies improve operations, grow through organic initiatives, and seek additional acquisitions that can strengthen their market position, their portfolio companies become clear leaders in their industries. To learn more visit Fog Software Group.