August 2021

ASA Announces its 22nd User Conference 'Converge 2021'

ASA Automotive Systems, the industry leader in software for independent tire and auto service dealers, announced its 22nd User Conference – ‘Converge 2021’. The conference will be held September 19-22, 2021 at the Renaissance Orlando at SeaWorld in Orlando, Florida. Customers may register here for the User Conference.

ASA’s investments into digital tools designed to drive consumers to the dealer operation with modern methods like Artificial intelligence (AI) powered messaging platform, Text-to-Pay, connecting the company website directly with point-of-sale to assist with website inquiries, and scheduling services will be highlights of this year’s conference.

“With the pandemic accelerating the shift towards a more digital world, the tire and automotive service industry is no exception,” said Dave Vogel, General Manager of ASA Automotive Systems. “We have been hearing from our dealers that their customers are now looking for a frictionless experience. Whether it’s requesting a quote, scheduling appointments, purchasing, and payments, they want to be able to do everything online. Analyzing our dealer needs and the new customer behavior, we added a suite of modern tools to help dealers deliver up to their customer’s expectations. We are looking forward to discussing these crucial additions with our dealers to help them enhance their customer experience and increase their return on investment with ASA’s software.”

Dedicated user sessions on GTX for enterprise and mix-mode businesses and payment automation for enterprise dealers will also feature big at the conference. ASA will showcase the latest version of TireMaster with a modern, intuitive interface, new technology, and crucial user-requested enhancements to help dealers further streamline operations and increase revenue.

The ASA leadership team has spent a lot of time talking to customers about what matters to them most, and the User Conference agenda reflects this. You can view the agenda here.

Other key components of the 2021 ASA User Conference include:

  • Next-generation products and product roadmap presentations
  • Sessions with ASA users to discuss and vote on a few priority items to help prioritize the product development
  • Knowledge sharing and hands-on training sessions
  • Networking with other software users, ASA leadership team, and partners to discuss the tire and automotive services industry trends and opportunities

About ASA Automotive Systems

ASA Automotive Systems, Inc., with offices in Idaho, Illinois, Londonderry, is the leading provider of software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management, helping businesses improve operations, reduce costs and increase profitability. It also offers digital tools to engage and drive traffic to dealer operations. For more information, contact 800.657.6409 or, or visit