November 2023

ASA Automotive Teams Up with SiriusXM to Enhance Reward Program and Customer Service for ASA Dealers

Meridian, ID (October 24, 2023) — ASA Automotive Systems, the industry leader in software for tire and auto service dealers, today announced they have teamed up with SiriusXM, the premier audio entertainment company in the United States. This collaboration marks a significant milestone in the tire and automotive service industry aimed at thanking customers who come to the dealership for service visits. To show their appreciation, ASA dealers can now extend eligible customers a complimentary 3-month SiriusXM Platinum Plan subscription.

With the SiriusXM Platinum Plan, customers receive access to hundreds of SiriusXM channels featuring ad-free music plus sports, talk, entertainment, news, and comedy that they can enjoy both in their vehicle and outside the car with the SiriusXM app.

ASA's TireMaster Enterprise and TireMaster customers will be able to join the SiriusXM® for Shop Customers Program, a complimentary program designed for shop owners. By participating, shops can provide 3-month trial subscriptions to SiriusXM to eligible owners of vehicles with factory-equipped radios.

"Reward programs enable dealers to effectively engage with customers, enhance shop loyalty, and increase the average ticket value," said Dave Vogel, General Manager at ASA Automotive Systems. "By working with SiriusXM, ASA dealers now have an excellent opportunity to enhance the long-term value of their customers by providing them with premium entertainment following their service visit."

ASA dealers who join the SiriusXM for Shop Customers Program will have exciting opportunities to gift their eligible customers the best in audio entertainment as a ‘thank you’ after a service visit. And the best part? This program is completely free for shop owners.

“We are very excited to provide ASA dealer customers access to SiriusXM and its best-in-class audio entertainment offering that truly has something for everyone with an extensive lineup of music, sports, talk, and entertainment programming,” said Gail Berger, SiriusXM’s Senior Vice President and General Manager of Automotive Partnerships.

About ASA Automotive Systems

ASA Automotive Systems, Inc., with offices in Idaho, Illinois, and Londonderry, is the leading provider of software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial, and retreading enterprises. ASA offers ‘All-in-One’ point-of-sale, accounting, and inventory software, helping businesses improve operations, reduce costs and increase profitability. It also offers digital tools to engage and drive traffic to dealer operations. For more information, contact 800.657.6409 or, or visit

About SiriusXM

SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: