September 2023

Wonderland Tire’s Jon Langerak is Modern Tire Dealer’s 2023 Dealer of the Year

A long-standing ASA customer

Congratulations to Wonderland Tire for being named the 2023 Dealer of the Year by Modern Tire Dealer (MTD). Well done! We are proud to be a part of Wonderland Tire’s success story and are excited to continue growing with them.

How Acutread Fueled Wonderland Tire’s Growth

“It was a million-dollar investment with Acutread and we were only a $4 million to $5 million-a-year company,” says Dave Langerak, Wonderland Tire's co-owner and Chief Operating Officer. “We were making money” before AcuTread. “But we also knew we were being pressed by the competition. We needed a product that would help us stand out.”

“AcuTread is the most pivotal, strategic thing Wonderland Tire has done as a company.” And it came with huge risks, according to Jon. “AcuTread was probably the first Wonderland project where if it failed, it would have sunk the ship,” he explains. “But AcuTread has been wonderful for us. It changed our company. We wouldn’t be the company we are today without it.”

What You Need to Know About Wonderland Tire

Wonderland Tire is a family-owned and operated tire company, with retail and commercial locations serving Michigan, Illinois, and Indiana. In addition to the tire service locations, Wonderland Tire owns two of the largest AcuTread plants in the U.S., and is expanding its manufacturing plants into Kentucky, Ohio and Tennessee.

From the expansive selection of tires for commercial, OTR, and recreational vehicles to 24-hour emergency roadside assistance, and mechanical services, including brake repair, suspension work, and retread tires, Wonderland Tire provides a level of service beyond what you would expect from your average tire center.

Explore Wonderland Tire's inspiring success story in the September issue of MTD. Learn how this industry-leading dealership, achieved remarkable growth and set new standards for excellence.

The Power of Wonderland Tire and GTX

Wonderland Tire runs ASA GTX Enterprise Software for having complete command and control of its entire enterprise and all its locations from its corporate office in Michigan.

“We selected GTX because it provides the best blend of retail, commercial, wholesale, and retread integration of any software on the market today,” said Jim DeVries, CFO, Wonderland Tire.

One of the integral interfaces developed by the ASA GTX team is with Tread Ware, the leading provider of Tire Retreading Software for independent retreaders like Wonderland Tire.

“The time-proven interface between TreadWare and ASA’s software solutions, provides many technological advantages for the independent tire retreaders.”, said Clayton Van Kleeck, owner of TreadWare. “We are proud to have ASA as our exclusive reseller of TreadWare. TreadWare continues to be by Retreaders, for Retreaders.”

“TreadWare is the leading product of its kind in the market. A market which we believe is underserved.” said Marc Belanski, Automotive Portfolio Manager at FOG Software Group. “Combining TreadWare’s technology with our resources, reach and relationships is benefiting both existing and new users of the software.”